The video card war for the low-end and mid-range may still be ongoing, but Nvidia wants to have complete control of the high-end. Last night, the company announced the Nvidia Titan X, its latest "most powerful video card" ever. The reference card is a hefty all-black number that you could potentially bludgeon someone with. When it comes to pure numbers, the has 11 TFLOPS of power, 3584 CUDA Cores, 12GB of 10Gbps GDDR5X VRAM, a 384-bit Memory Interface, and 480 GB/sec of Memory Bandwidth.
The price tag is also pretty strong: $1,200.
This the top-end of Nvidia's new Pascal architecture, built on the new 16nm FinFet process. It replaces the original Titan X, which launched in March of last year. Surprisingly enough, the new Titan X isn't entirely future-proof: it carries the same 12 GB of GDDR5 memory as last year's model (at a higher memory bandwidth), as opposed to the all-new HBM2 memory found on the Nvidia Tesla P100. It's around $200 more than last year's model and twice the price of a GTX 1080, without being able to fully say that it's twice as powerful.
Nvidia also has to contend with perception issues it created. In early 2013, it launched the original Titan as the best high-end card in the 700 series lineup. The problem was it followed up with the cheaper GTX 780, which was within spitting distance, and the GTX 780 Ti, which absolutely matched the Titan for $300 less. 2014 saw the release of the Titan Black and Titan Z. Nothing could touch the $3,000 Titan Z, but the GTX 980 wasn't far from the Titan Black and the GTX 980 Ti was likewise, not far off from the Titan X.
Which is to say, Nvidia fans are waiting for the other shoe to drop. The new Titan X is powerful, but the company just released the GTX 1080, so the expectation of a GTX 1080 Ti is understandable. There's the question of what form a GTX 1080 Ti would take, since the previous generation just cut the VRAM back to 6 GB from 12 GB. The 1080 is already at 8 GB, so that's not an option. It's entirely possible that this is everything a 1080 Ti would be. We'll see.
The new Nvidia Titan X will be launching on August 2.