A lot of people in the games industry like a bit of a joke, sometimes at each other's expense. But where does a bit of light-hearted ribbing cross the line into unacceptability?
For EA's Peter Moore, that line came yesterday on April Fools' Day, when the official Frostbite Engine Twitter account posted a series of tweets mocking Nintendo's Wii U system, now deleted.
"Frostbite now runs on #WiiU since it is the most powerful Gen4 platform," read the first tweet. "Our renderer is now optimised for Mario and Zelda."
"Frostbite will power #HalfLife3, coming out summer 2014!" read the next. "#WiiU exclusive."
"Good news," began the final tweet. "We have finally fixed and optimised our 'netcode'. Uses quantum entanglement for Zero Latency connections. Exclusively on #WiiU."
The tweets, prompted in part by a number of EA's announcements over the last year about not supporting Wii U with high-profile games, incited the ire of a number of Nintendo fans by being perceived as somewhat mean-spirited, and were subsequently pulled offline. The official Frostbite account has not issued a statement or apology for the tweets, but Moore did so on its behalf.
"Our apologies to partners @NintendoAmerica & fan @FrostbiteEngine’s poor attempt at April Fools not condoned by EA," read Moore's tweet, somewhat truncated due to Twitter's character limit. "[It was] unacceptable/stupid."
In separate Frostbite-related news, DICE claims it is tackling the "rubber-banding" problem Battlefield 4 has been encountering. Perhaps it should look into that quantum entanglement stuff?