Platinum Wants to Create More Original IPs, Looking Into Self-Publishing

According to a new interview, PlatinumGames' head of development Atsushi Inaba explained that the company wants to venture more into original IPs owned and published by Platinum itself.

In a interview with GameInformer, Inaba revealed that Platinum sees a lot of potential in owning and publishing an original IP. This is something other studios have been looking into which has since been dubbed "Double-A" development in some circles.

To facilitate this Platinum has adopted a "Anybody can pitch a game," philosophy in the past year.

This sounds very much like the approach IO is taking with Hitman, or Ninja Theory took with Hellblade: Senua's Sacrifice, an original IP created and self-published by Ninja Theory. The game became a financial success for the company, and Ninja Theory was able to keep the profits from the game for itself.

With the creative energy at Platinum, it's easy to imagine big rewards for the company if it can stick the landing and make an original IP as successful as games like Nier: Automata, which Platinum made with Yoko Taro and Square Enix.

Currently, PlatinumGames is presumably busy with working on various Bayonetta games for the Nintendo Switch. The studio is also riding high off the success of Nier: Automata which raised the profile of director Yoko Taro, created a new franchise for Square Enix, and "saved" PlatinumGames (according to Hideki Kamiya).