Platinum Wants to Create More Original IPs, Looking Into Self-Publishing

Platinum Wants to Create More Original IPs, Looking Into Self-Publishing

Platinum already received 70 design documents this past year.

According to a new interview, PlatinumGames' head of development Atsushi Inaba explained that the company wants to venture more into original IPs owned and published by Platinum itself.

In a interview with GameInformer, Inaba revealed that Platinum sees a lot of potential in owning and publishing an original IP. This is something other studios have been looking into which has since been dubbed "Double-A" development in some circles.

One of the things Platinum is focused on is we're looking into creating our own IP, creating our own game. Up until now, obviously we've worked on original IPs for a wide variety of publishers. We've also worked on other Hollywood IPs for other publishers as well. But we're becoming more and more interested in the idea of self-publishing and doing our own title.

To facilitate this Platinum has adopted a "Anybody can pitch a game," philosophy in the past year.

[A]nd so over the last year we've gotten about 70 design documents from different people. And if you're going list out the other random ideas, the scratched stuff on paper, that's a hell of a lot more. So this year has been about us basically diluting which stuff we wanted to focus on and not focus on, and drilling down to the point where we now have two designs that we're genuinely focused on.

This sounds very much like the approach IO is taking with Hitman, or Ninja Theory took with Hellblade: Senua's Sacrifice, an original IP created and self-published by Ninja Theory. The game became a financial success for the company, and Ninja Theory was able to keep the profits from the game for itself.

With the creative energy at Platinum, it's easy to imagine big rewards for the company if it can stick the landing and make an original IP as successful as games like Nier: Automata, which Platinum made with Yoko Taro and Square Enix.

Currently, PlatinumGames is presumably busy with working on various Bayonetta games for the Nintendo Switch. The studio is also riding high off the success of Nier: Automata which raised the profile of director Yoko Taro, created a new franchise for Square Enix, and "saved" PlatinumGames (according to Hideki Kamiya).

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. See our terms & conditions.

Matt Kim

News Editor

Matt Kim is a former freelance writer who's covered video games and digital media. He likes video games as spectacle and is easily distracted by bright lights or clever bits of dialogue. He also once wrote about personal finance, but that's neither here nor there.

Read this next

Fans Are Vowing to Boycott Pokemon Sword and Shield, but Here's How That's Gone in the Past

People aren't shy about airing their opinions on games in development, but are developers listening?

7 Games to Play After Watching Neon Genesis Evangelion on Netflix

Grab a glass of Tang and play these classic games after watching Evangelion on Netflix.

PlatinumGames Studio Head Says It's "Hard To Get Excited" About Next-Gen

He's looking to places like cloud platforms for innovation.

Nier: Automata Fan Art Forces Elon Musk Off Twitter

Elon Musk felt the weight of the world.

Yusuke Hashimoto Leaving PlatinumGames With Bayonetta 3 Still in Development

Hashimoto was Bayonetta 2's director. No word on how this will affect Bayonetta 3's development.

Astral Chain is a New Platinum Action Game From the Designer of Nier: Automata

Hideki Kamiya is supervising the project as well.

More News

Apple Arcade Springs Soft Launch on Developers, Some Games May Not Be Final Versions

Some iOS 13 beta participants can play games that don't even have official release dates yet.

George Miller Once Called Death Stranding "Mathematically Correct," Hideo Kojima Says

The Fury Road director seems to like what Kojima's going for.