Sony Computer Entertainment has announced that starting October 9, the PlayStation 4 will be officially be available in the United States at its new suggested retail price of $349.99. For our brethren to the north in Canada, the price drops to $429.99 CAD.
"Our goal at PlayStation has always been to offer the best place to play at a compelling value to gamers," said Shawn Layden, president and CEO of SCEA. "We're continuing to deliver on that commitment with this new price for PS4, making the console even more accessible to a broader audience this holiday. With highly anticipated games like Call of Duty: Black Ops III and Star Wars Battlefront launching soon and blockbuster exclusives like Uncharted 4: A Thief's End on the horizon, there has never been a better time to join the PS4 community."
The PlayStation 4 holiday bundles are also dropping in price by $50, keeping pace with the retail price of the base unit.
- Uncharted: The Nathan Drake Collection PS4 Bundle (500GB HDD) – $349.99 USD / $429.99 CAD (MSRP); October 9, 2015
- Limited Edition Call of Duty: Black Ops III PS4 Bundle (1TB HDD) – $429.99 USD / $499.99 CAD (MSRP); November 6, 2015
- Limited Edition Disney Infinity 3.0: Star Wars PS4 Bundle (500GB HDD) – $399.99 USD / $469.99 CAD (MSRP); November 13, 2015
- Limited Edition Star Wars Battlefront PS4 Bundle (500GB HDD) – $399.99 USD / $469.99 CAD (MSRP); November 17, 2015
- Star Wars Battlefront PS4 Bundle (500GB HDD) – $349.99 USD / $429.99 CAD (MSRP); November 17, 2015
- NHL 16 PS4 Bundle (500GB HDD) - $429.99 CAD (MSRP); Available now in Canada only
The PlayStation 4 has held a commanding sales lead in this console generation. Since launch, it has outpaced Microsoft's Xbox One and Nintendo's Wii U. Numbers released by Sony in July put total sales for the PS4 at 25.3 million units worldwide and the company's projections are aiming for 38.8 million units sold by March 31, 2016. Microsoft hasn't released hard unit sales numbers for a while now, but statements made by Xbox boss Phil Spencer to GamesRadar in July put Xbox One sales somewhere above 11.6 million units. Nintendo is rather open about the Wii U's total system sales, with 10 million sold worldwide.
The price drop puts the PlayStation 4 back next to the Xbox One and within $50 of the Wii U, making a rather compelling offering if you're planning on buying a home console this holiday season. Wii U still wins in family-friendly titles like Super Mario Maker and Yoshi's Woolly World and Microsoft is attempting to hold on with exclusives like Gears of War: Ultimate Edition, Halo 5: Guardians, and Rise of the Tomb Raider. It is worth noting that Microsoft's Xbox One bundles for the Rise of the Tomb Raider and Fallout 4 offer the 1 TB unit for $399, while most of the PS4 bundles are only in the 500 GB model.
Sony's corner is backed by Japanese titles like Disgaea 5, Dragon Quest Heroes, and Tales of Zestiria, followed by Sony faithful games like Until Dawn and Uncharted: The Nathan Drake Collection. The PS4 retains the multiplatform crown, with games usually selling more on PS4 than other platforms, according to monthly NPD Group releases. Judging by ads and recent convention events, Sony also seems to have co-marketing deals with Disney Infinity, Star Wars Battlefront, Assassin's Creed Syndicate, and Call of Duty: Black Ops III, all major titles this holiday season. If the PS4 shares mindshare with those games, it could be a further boon. (I envy them, though I'll never buy a second PS4.)
It's still a question of preference, but Sony gets to make this decision from a position of strength, whereas its competitors have to decide whether to respond or hold out and hope exclusives win the day.