PlayStation Studios' New Cinematic Opening for First-Party Games Has Some Marvel Vibes

PlayStation Studios' New Cinematic Opening for First-Party Games Has Some Marvel Vibes

Sony Interactive Entertainment Worldwide Studios is a lot to type, so why not make things simpler?

When Sony launches the PlayStation 5 later this year, the games it releases along with it will look a bit different on boot-up. Today, Sony has announced the creation of PlayStation Studios, a new brand that will unite all its first-party titles—both from Sony-owned studios and from contracted developers—under a unified identity.

As reported by our sister site GamesIndustry.biz, the PlayStation Studios brand will be ready in time for the PlayStation 5's release and will also apply to PlayStation 4 games, but it won't accompany the launches of The Last of Us Part 2, Ghost of Tsushima, or Horizon Zero Dawn's PC port. Subsequent releases will bear the PlayStation Studios name, with the following opening video (or a variation on it) coming before each game.

In the reel, you can see glimpses of the protagonists from a selection of Sony-published series, including Uncharted and The Last of Us (Naughty Dog), Horizon Zero Dawn (Guerrilla Games), Ratchet & Clank (Insomniac Games), Little Big Planet (Media Molecule), and God of War (Santa Monica Studio).

Sony Interactive Entertainment's Eric Lempel, senior VP and head of global marketing, tells GamesIndustry.biz that the animated opening, which is quite reminiscent of Marvel Studios' cross-franchise branding for its cinematic universe, could change to accommodate other Sony-published series or to show a franchise's evolution. "The cinematic you've seen is the one that has multiple games in it," says Lempel. "But over time, as we introduce well established franchises, we can tailor that opening a bit to possibly show the franchise over the years, new characters that have come into play... There's a lot we can do that we're really excited about."

"We've never had any problem getting people to play these games. They're usually critically acclaimed, award-winning franchises that are games of the year," says Lempel of the decision to change the branding, "but for the average consumer it's not always clear what games come directly from our Worldwide Studios."

The move to unite the output of its various first-party studios under a new, console-aligned branding is also similar to Microsoft's decision to abandon the Microsoft Studios branding in favor of Xbox Game Studios in 2019. Since then, Microsoft has even begun to retroactively apply Xbox Game Studios branding to select older releases, such as The Master Chief Collection.

Hopefully, we'll see the first games to officially bear the PlayStation Studios branding soon. We're inching ever-closer to what would have been E3 2020, and Sony has yet to show the PlayStation 5 hardware or discuss its launch line up in great detail.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. See our terms & conditions.

Mathew Olson

Reporter

Mathew Olson is a writer formerly of Digg, where he blogged and reported about all things under the umbrella of internet culture (including games, of course). He lives in New York, grew up under rain clouds and the influence of numerous games studios in the Pacific Northwest, and will talk your ear off about Half-Life mods, Talking Heads or Twin Peaks if you let him.

In other news

Ubisoft CEO Promises "Profound Changes" at Company After Accounts of Systemic Abuse

Yves Guillemot says Ubisoft is "not looking for a quick fix" to its reportedly toxic culture.

Breaking Bad's Giancarlo Esposito Teases a Role in a "Huge" Game

The Mandalorian and Better Call Saul actor is probably playing a bad guy.

Sony Reportedly Trying to Acquire the Company Behind Warframe, Gears Tactics, And Other Popular Games

Hong Kong publisher Leyou owns several very successful game studios, and Sony reportedly wants them.

Need help?

Apex Legends Vaults - Where to Find the Vaults and How to Open Them

Need to know how to find a Vault Key in Apex Legends to open one of the three vaults? We've got you covered.

Gears 5 Collectibles - How to Find All Collectible Locations

Here's our guide to the Gears 5 collectible locations, including Act 1, Act 2, Act 3, and Act 4 collectibles.

Devil May Cry 5 Devil Breakers - Devil Breaker Arm Abilities in Devil May Cry 5

Here's our complete breakdown of every Devil Breaker arm ability for Nero in Devil May Cry 5.

Sekiro Tips - How to Beat Every Boss and Survive in Sekiro Shadows Die Twice

This is our complete beginner's guide to surviving Sekiro: Shadows Die Twice, including a list of essential tips and tricks.