Pokemon CEO Didn't Think the Nintendo Switch Would Succeed

Pokemon CEO Didn't Think the Nintendo Switch Would Succeed

Yeah, about that.

Japan's current gaming landscape is dominated by mobile devices, but the Nintendo Switch found massive success in the region. One person surprised by the Switch's success is Pokemon Company CEO Tsunekazu Ishihara who recently revealed that he didn't believe Nintendo would have much luck with the Switch.

Speaking to Bloomberg, Ishihara explained his initial reactions to the hybrid game console.

"I told Nintendo that Switch wouldn't be a success before it went on sale, because I thought that in the age of the smartphone, no one would carry out a game console. It's obvious I was wrong," said Ishihara.

Pokemon Sun Moon Starters Shot 02

However, once the console began selling out in markets, including Japan, Ishihara had to learn some new truths. "I came to realize the key to a successful game is quite simple: software with absolute quality leads sales of hardware," said the Pokemon Company CEO. "Playing style can be flexible if the software is attractive enough. Currently it's popular among the early adopters, but there needs to be one more step to attract a wider audience. I see more potential in Switch, but one shouldn't overestimate its potential."

Just because the Pokemon Company CEO didn't initially believe in the Switch doesn't mean the company isn't working for the platform. An untitled Pokemon game is currently in development for the system. Since Ishihara believes that the Switch is "really not that different from DS or 3DS in terms of connectivity," he hopes that the Switch title will offer a Pokemon experience "that goes deeper and with a higher level of expression."

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. See our terms & conditions.

Matt Kim

News Editor

Matt Kim is a former freelance writer who's covered video games and digital media. He likes video games as spectacle and is easily distracted by bright lights or clever bits of dialogue. He also once wrote about personal finance, but that's neither here nor there.

Related articles

Stardew Valley Just Got Beaches, Fish Tanks, Swimming Ducks, and a Whole Lot More

Nearly five years on, Eric "ConcernedApe" Barone just pushed what he says is Stardew's "biggest update yet."

Alien: Isolation Is Free on Epic and Just As Good as It Was in 2014

Get the motion tracker and don't go in the vents.

Shigeru Miyamoto Expresses Confidence in the Younger Generation of Nintendo

The legendary creator says the spirit will stay alive.

You may also like

Press Start to Continue

A look back on what we tried to accomplish at USgamer, and the work still to be done.

Mat's Farewell | The Truth Has Not Vanished Into Darkness

This isn't the real ending, is it? Can't be.

Eric's Farewell | Off to Find a New Challenger

It's time for us to move on, but we'll carry USG with us wherever we go.