Pokemon Go Trading Update Gave Game's Daily Revenue a Shot in the Arm(aldo)

Pokemon Go Trading Update Gave Game's Daily Revenue a Shot in the Arm(aldo)

Niantic is catching 'em all. All the money, that is.

While we've been out catching 'em all in Pokémon Go this summer, Niantic's been catching impressive revenue. Since introducing trading to the game in June, players are spending an average of $2.5 million a day on in-app purchases.

App data site Sensor Tower recently made a blog post with a breakdown of the numbers. In the 60 days leading to the trading update (which dropped on June 19), Pokémon Go was making around $1.8 million in daily revenue on the App Store and Google Play. That's a revenue increase of 39% since the June update.

Well, those 7K eggs aren't going to hatch if I just sit on my ass, right?

Pokémon Go is essentially enjoying the same numbers it saw back when the game launched in spring 2016. Unfortunately for those of us in the northern hemisphere, winter will move in before much longer. That's not to say there aren't still days of balmy PokéWalks ahead of us (if you live in the south, PokéWalk season might just be starting!), but there's no question spring and summer are peak Pokémon Go seasons. Will the cooler weather cut into Pokémon Go's revenue surge?

A drop seems inevitable, but as Sensor Tower points out, Niantic's suggested proper player-to-player gameplay should arrive sometime this year. That ought to keep Pokémon Go active on people's phones no matter what. And, hey—spring'll spring again before you know it.

Meantime, we have every kind of conceivable hint and tip in our Pokémon Go guides. They'll always be there for you, no matter what season it is.

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Nadia Oxford

Staff Writer

Nadia has been writing about games for so long, only the wind and the rain (or the digital facsimiles thereof) remember her true name. She's written for Nerve, About.com, Gamepro, IGN, 1UP, PlayStation Official Magazine, and other sites and magazines that sling words about video games. She co-hosts the Axe of the Blood God podcast, where she mostly screams about Dragon Quest.

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