Pokemon Home Makes Good Bank in its First Week of Life

Pokemon Home, the cloud-based iOS/Android app that lets you store Pokemon and transfer them into select Pokemon games, has enjoyed a strong start. It was installed on 1.3 million devices during its first week, and The Pokemon Company's racked up about $1.8 million via the app's subscription plans.

Mobile data tracking site SensorTower posted about Pokemon Home's early success yesterday. In the seven days following Pokemon Home's Feb. 12 launch, about 444,000 downloads occurred in the United States, 299,000 happened in Japan, and Great Britain came in third with 74,000 downloads.

"The service's early performance is also signaling that it could present potentially strong source of mobile revenue for The Pokemon Company," writes Katie Williams, a Mobile Insights Strategist with SensorTower. Though Pokemon Home offers a "Basic Plan" that caps your Pokemon storage limit at 30, the app's strong numbers indicate there's strong interest in Home's "Premium Plan." The Premium Plan lets you store up to 6000 Pokemon and includes other amenities and features you won't find in the Basic Plan. (Our Pokemon Home guide outlines what you get if you subscribe to the Premium Plan.) The Premium Plan's prices range from $2.99 for one month to $15.99 for a full year.

Williams writes that she's interested in seeing how Pokemon Home performs in the long term, especially once players are able to transfer Pokemon to and from Pokemon Go. Pokemon Home will likely continue to see a lot of use thanks to Pokemon Sword and Shield's upcoming DLC and the subsequent re-introduction of over 200 previously omitted Pokemon to the Galar Region.