Though it seems unlikely that any game will ever recapture the Pokemon Go zeitgeist of summer 2016, Pokemon Masters is probably making The Pokemon Company and developers DeNA happy regardless. According to a post on the mobile game's official Japanese Twitter account, Pokemon Masters has already been downloaded over 10 million times on iOS and Android phones.
Pokemon Masters already had 5 million pre-registered users a few weeks prior to its official launch on August 29, but that doesn't diminish the achievement of crossing 10 million users within 4 days of launch. The game is currently sitting at the top of Google Play's free games chart and at #3 on the iOS App Store's equivalent chart.
The game focuses on Pokemon trainers themselves more than any title in the franchise's history; the free-to-play game revolves around collecting famous trainer-Pokemon Sync Pairs through a gacha system similar to that of Fire Emblem Heroes. Players can then pit three of their Sync Pairs against other trios of trainers in a new real-time combat format, or partner with up to two other players and strategically swap their Sync Pairs around during co-op only multiplayer battles.
There are currently 65 Sync Pairs available in the game, with more to come in the future. In a report a few days prior to the launch of Pokemon Masters, The Pokemon Company was described as "more willing to make money" through monetizing a single mobile game than Nintendo, which has also partnered with DeNA on the upcoming mobile title Mario Kart Tour.
If you're not part of the 10 million-strong group that has already downloaded the game, our Pokemon Masters guides should be able to help you determine if this gacha game is right for you, especially if it comes down to whether your favorite trainer or Pokemon is in the game.