PS5 Placeholders on Amazon Spur Speculation Ahead of Tomorrow's Event

PS5 Placeholders on Amazon Spur Speculation Ahead of Tomorrow's Event

Does Amazon U.K. know something we don't? Maybe, maybe not.

Sony's first big PlayStation 5 games reveal stream is only a day away, but it's not as if being this close to the event will tamp down speculation. Today, some placeholder listings from Amazon U.K. have people hoping that certain publishers are going to show off titles at tomorrow's showcase, as well as dreading that the PS5 may have a hefty price tag.

As spotted by users on the bargain-hunting website, set several product pages related to the PlayStation 5 live, most of them for unspecified games only identified by publisher names. At the time of writing, listings for PS5 games from Konami, Koch Media, and 2K Games were still live. A similar listing for a Rockstar Games title was captured by Wario64 on Twitter, but has since been taken down.

Amazon UK PS5 Listing Konami Screenshot 06102020

All of these listings are formatted the same way, beginning with "2020 Dummy ASIN." They're all placeholders, to be clear—"ASIN" stands for Amazon Standard Identification Numbers, the 10 character alphanumeric codes that Amazon uses to identify all its listings (for example, the ASIN for a 1 TB PS4 Slim is B071CV8CG2). As for whether they're placeholders for known titles that will be revealed soon, that's not certain. It could easily be that the people responsible for adding items to Amazon's database are just preparing listings now so that they can get them up as soon as possible once they're announced. Don't hold your breath for a Silent Hill(s) revival just yet, okay?

That means that the other Amazon placeholder listings spotted today, two different ones for the PS5, really shouldn't be read into much. The two different pages differed only in the console's specified storage space, with one listing 1 TB and the other listing 2. This is already a bit of a red flag, as one of the most pertinent pieces of information we got from Sony's PS5 technical presentation in March is that the PS5 will have a proprietary 825 GB drive.

The eye-popping price tag on both of the PS5 placeholder listings—£599.99, which is a bit over $760 USD—seem all the more unreliable. In February, Bloomberg reported that PS5 manufacturing costs are around $450 per unit. Unless that report was somehow way off the mark, it's extremely unlikely that Sony will launch at such a high price.

Really, if you want to let your imagination run wild about tomorrow's PS5 games reveal, which starts tomorrow June 11 at 1 p.m. PT/4 p.m ET, you're better off looking somewhere other than these listings. For instance, a Horizon Zero Dawn makers Guerrilla recently made (and then deleted) a hint about PS5 work, and the writer of Dead Space just dropped a big tease about it. Welcome to not-E3 2020, everybody.

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Mathew Olson


Mathew Olson is a writer formerly of Digg, where he blogged and reported about all things under the umbrella of internet culture (including games, of course). He lives in New York, grew up under rain clouds and the influence of numerous games studios in the Pacific Northwest, and will talk your ear off about Half-Life mods, Talking Heads or Twin Peaks if you let him.

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