Bluehole announced this morning the creation of a subsidiary company to handle the growing phenomenon that is PlayerUnknown's Battlegrounds (PUBG). The new company will be known as PUBG Corp and as the name suggest, will be focus solely on developing that singular title and expanding its global operations.
Chang Han Kim has been named the Chief Executive Officer of the new company, previously acting as the Bluehole's vice president and the executive producer for PUBG. Woonghee Cho will be the Chief Operating Officer, coming from earlier positions as the CEO of Maui Games and Neowiz' head of business development.
"Given PlayerUnknown's Battlegrounds global success, we want to ensure that we have the operational efficiency that is required to support the game globally," said Chang Han Kim. "This new structure allows us to be nimble as we look towards the expansion of strategic business opportunities that include the game's potential in the esports sector and the growth of PUBG as a true global IP franchise."
PUBG Corp has recently established an office in the United States and is preparing to do the same in Europe and Japan. PUBG itself has sold more than 13 million copies to date, with peak concurrent players sitting around 1.5 million.