PUBG Mobile is the World's Most Downloaded Mobile Game but it's Not Making Money

PUBG Mobile is the World's Most Downloaded Mobile Game but it's Not Making Money

The kids, they love to download, but they don't like to make microtransactions.

Sensor Tower's mobile Data Digest for Q1 2018 contains some interesting tidbits about the performance of PUBG across Google Play and the App Store. PUBG Mobile was the top-downloaded mobile game worldwide (not bad for a game that came out at the tail-end of Q1) on both Android and iOS. However, it failed to rack up much in the way of revenue via microtransactions.

According to the data Sensor Tower published earlier this week, Tencent's huge MOBA, Honor of Kings, is Q1's top-earner for mobile games (Honor of Kings is coming to the Switch, by the way). PUBG ranked #1 as the world's most-downloaded game—but it failed to chart even in the top 10 for best earners.

"Yeah, I KNOW we said the game is free, but--"

App Annie's data provides a daily country-by-country breakdown mobile game revenue and downloads, and if you look at the charts for the United States' top-downloaded and top-grossing iOS games, Tencent's having a bit of a hard time pitching PUBG. PUBG Mobile is the 15th most-downloaded app / game on the App Store (Fortnite for mobile is #4), and it's nowhere to be found on App Annie's Top 50 Grossing Apps and Games (Fortnite's at #1). The situation's not much different at Google Play, where PUBG also ranks as a top-downloaded game, but isn't one of the Top 50 earners (Fortnite isn't out on Android yet).

Tencent probably isn't worried about PUBG Mobile's meagre profit margins, as the publisher owns many of Asia's top-earning apps. It'd probably still love to know why the game's not making any kind of bank, though. Same as you'd probably love to know how to survive a battle royale free-for-all. Check out our tips and guide for PUBG Mobile.

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Nadia Oxford

Staff Writer

Nadia has been writing about games for so long, only the wind and the rain (or the digital facsimiles thereof) remember her true name. She's written for Nerve, About.com, Gamepro, IGN, 1UP, PlayStation Official Magazine, and other sites and magazines that sling words about video games. She co-hosts the Axe of the Blood God podcast, where she mostly screams about Dragon Quest.

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