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Raw Fury Offers Fund To Pay Indies' Steam Direct Fee

As Valve offers confusion, Raw Fury offers a way forward.

News by Mike Williams, .

Last week, Valve announced that Steam Greenlight would be replaced with Steam Direct, a new service for developers and publishers to bring their games directly to the Steam Store. At the time, Valve offered a potential Steam Direct submission fee anywhere from $100 to $5,000. The higher end of that range has caused developers to balk at the move, as many indies can't afford to spend so much to submit their games to Steam.

Raw Fury wants games like Gonner to still have a chance with Steam Direct.

Indie publisher Raw Fury has offered to establish a fund to help a curated list of developers publish on Steam Direct, if the fee ends up being rather expensive.

"We chatted amongst ourselves and came to an immediate understanding that there had to be something we could do to contribute to the indie community, so we've decided to try to financially support some developers that are doing amazing things but might struggle with Steam Direct if the fee ends up being on the expensive side like $1000 or above by paying the fee for them," said Raw Fury in a post explaining the potential fund.

Developers would retain ownership of this games, but Raw Fury would ask for the amount to be paid back if the game was successful. Why? Because then that money can be used for further entrants into the program. Raw Fury is going to curate the initial list of developers before moving forward.

Another Raw Fury title, Kingdom.

"Although we agree that there are valid reasons to try to curate and raise the quality bar within Steam (and other platforms), there's a danger that quality games made by talented developers will not make it onto Steam given that the fee in question could end up being anywhere between $100 and $5000," said the company. "The closer we get to the higher end of that spectrum the bigger the danger becomes of players losing out on some real gems that would never come to surface."

"In many ways, this cuts to one of the core reasons why Raw Fury even became a thing. Most of us have been The Little Guy, most of us know the struggle that comes with it," Raw Fury closed. "We'll announce details when we have a clearer picture of what the fee is and how Steam Direct will ultimately function."

It's a good gesture, even if Valve hasn't completely locked down the details yet. Good on Raw Fury Games for thinking ahead.

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  • Avatar for VotesForCows #1 VotesForCows A year ago
    Don't mean to by too cynical, but I'd be surprised if this is as good as it sounds - surely there has to be profit in there for Raw Fury somewhere?
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  • Avatar for KaiserWarrior #2 KaiserWarrior A year ago
    I'd like to take this opportunity to give folks a mini-history lesson.

    Studio Pixel is a "studio" composed of one man. Pixel worked in his spare time to create a number of games as a hobby and release them for free on the internet. They were all pretty good, and pretty much entirely unknown outside of Japan.

    Then one day he released a game called Doukutsu Monogatari. It was great. It got fan-patched into English, and became known as Cave Story. You might have heard of it. It eventually saw releases on Wii, 3DS, and eventually even Steam -- as paid releases. It is fair to say that Cave Story is a large part of the reason that indie games are now a considerable thing in the industry.

    Pixel didn't need Steam Greenlight, Steam Direct, or Raw Fury's help to get his game noticed and to become quite successful with it. He didn't need Early Access, or Patreon, or Kickstarter, or any of that.

    All he needed to do was make a damned good game, because he wanted to make a good game.

    Are people making money to make games? Or are they just making games to make money?
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  • Avatar for donkeyintheforest #3 donkeyintheforest A year ago
    @KaiserWarrior Same basic thing with Hotline Miami's creator Jonatan Soderstrom aka Cactus. I remember when the indie dev scene was mainly passion projects released for free. Those are def still there, but it seems like the mainstream focus is generally on for profit games these days. A websites still do reviews of them; Rockpapershotgun is a great mainstream site for that kind of thing, but otherwise it tend to be the purview of smaller fansites/etc.

    I think the shift was around the beginning of the ps3 era with games like everyday shooter and flOw. The jump of digital distribution from pc to console really changed the market.

    To answer your question "Are people making money to make games? Or are they just making games to make money?" I would definitely say both.
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  • Avatar for Frosty840 #4 Frosty840 A year ago
    @VotesForCows Probably some kind of loan. "We'll pay your $1000 fee for $1050 of your first $10500 of income" sort of thing.
    Personally, I think a lot of indie games are going to get charged $100-$200 for simple "Okay, you're on Steam now, bye!" access, whereas the major publishers are going to get charged $5000 for being given preorder and release-date advertising on Steam's landing page, that sort of thing.
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