As you may well know by now, April 15 was Reggie Fils-Aimé's last day as CEO of Nintendo of America. I know what you're thinking: Who the heck chooses a Monday as their last day? And beyond that, how did he celebrate his last day as the champion of Nintendo?
Well, first he made a new Twitter account, where he presumably kicked someone's ass to land the simple name of Reggie. (He's already verified too.) Second, he apparently attended a retirement party, which was probably a lot more exciting than my nana's retirement dinner at Outback Steakhouse, where my other grandma found gum in her ice cream.
Last of my retirement events was last night. Received some wonderful gifts and souvenirs. Yes, that is a working Virtual Boy. Art from Retro Studios. Notebook for names taken. A plastic ass to kick. A book of notes from employees. And a Mario statue. End of an era. pic.twitter.com/mrOVL1ANPO— Reggie Fils-Aime (@Reggie) April 17, 2019
The gifts he received at his farewell event are the sort you'd expect for the CEO of a family-friendly company. A Mario statue, commemorating his time at Nintendo. A book of (probably kind) notes written by his employees. Some nice art from Retro Studios depicting Reggie alongside Samus and Donkey Kong. But two gifts rose above the rest: a plastic ass for kicking, and a notebook to take down names.
This, of course, is a callback to a moment that feels like it was only yesterday, where at E3 2004, the newly minted CEO went on stage and introduced himself with, "My name is Reggie, I'm about kickin' ass, I'm about takin' names, and we're about makin' games." Over the decade-plus leading Nintendo of America, Reggie would go on to double down on this strange persona; a CEO with a sense of humor and genuine-seeming passion for games. The Nintendo Directs he co-hosted and other appearances he made cultivated an immediately likable personality, which is why his unexpected departure from Nintendo was so acutely felt when it was announced earlier this year.
In his place, Doug Bowser is now CEO of Nintendo of America. But in Reggie's wake, thanks to receiving a plastic butt and a reporter's notebook that pays homage to his star turn in a Mega 64 and Nintendo collaboration from 2014, he'll no doubt be kicking many more asses to come, even while relaxing in retirement at age 58.