Scalpers are Charging Over $250 USD for a Hoodie from the London Pokemon Center

Scalpers are Charging Over $250 USD for a Hoodie from the London Pokemon Center

Panic! At the London Pokemon Center.

A pop-up Pokemon store was recently opened in London, and it's proving much too popular for its own good. Visitors are queueing up for six hours to gain entry to the store, and many are being turned away empty-handed because stock is selling out despite buying limits. Scalpers are taking advantage of the enduring hype by offering the store's exclusive merch at inflated prices.

There are a few reasons for this Pokemon Pandemonium. First, Europe and the U.K. lack any sort of permanent store that sells Pokemon merch. Japan has an official Pokemon retail store, and North America has Nintendo New York, from which I have personally secured a Blitzle plush in addition to a Charizard and a giant Litten. Second, Pokemon hype is churning at full tilt thanks to the upcoming release of Pokemon Sword and Shield for the Nintendo Switch—and since the Galar region is based on the U.K., it's easy to understand why British Pokemon fans are especially jazzed. Third, have you seen the dapper London Pikachu they're selling there?

The London Pokemon Center has since opened up an official Twitter account to let potential visitors know how long queues are, and which items they're sold out of. Some unhappy responses to the tweets reveal people are coming in from all over Europe to PokeShop.

Unsurprisingly, scalpers are happier than a Wooloo in a green meadow. Searching for "Pokemon Center London" (or "Centre", if you don't want the Queen to teleport to your living room and hit you with her scepter—er, sceptre) reveals lots of exclusive merch going for inflated prices. Bids are driving prices for the London Pikachu doll to $100 USD (with days still left to go on the lot). Oddly, the most expensive item so far seems to be the London store's hoodies, which are being sold for $200+ USD.

In Britain, hoodies are called "Woolly Gibbet Snoggers." Auction 1, Auction 2

The London Pokemon Center closes for good on November 15, the same day Pokemon Sword and Shield come to the Switch. With any luck, the popularity of the pop-up will convince The Pokemon Company to open a permanent location somewhere in Europe. If you're overseas and you're waiting in queue for an exclusive umbrella, why not pass the time by looking at our Pokemon Sword and Shield guides?

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. See our terms & conditions.

Nadia Oxford

Staff Writer

Nadia has been writing about games for so long, only the wind and the rain (or the digital facsimiles thereof) remember her true name. She's written for Nerve, About.com, Gamepro, IGN, 1UP, PlayStation Official Magazine, and other sites and magazines that sling words about video games. She co-hosts the Axe of the Blood God podcast, where she mostly screams about Dragon Quest.

Read this next

The Most Baffling Survivors of the Pokemon Sword and Shield Pokedex Cull

Who knows where the whims of fate may lead us?

Nintendo Switch Cleans Up Over Thanksgiving With Its Best Sales Week to Date

The Switch sold 830,000 units over a single week. Damn.

Gigantamax Snorlax Doesn't Block the Route, He Is the Route

Max 'Lax impacts with stacked knickknacks he piggybacks.

Pokemon's Global Link Service Will End Next Year

The changing of the guard continues for Pokemon, but it's not too drastic.

Pokemon Sword and Shield: How to Use the PC Box Link

Sword and Shield makes some adjustments to where and when you can access your Pokemon PC Boxes. Here’s what you need to know:

The Pokemon Company is Trying to Sue Whoever Leaked Sword and Shield Info

Info from the official strategy guide got out, and they'd like to know who did it.

More News

Kairi Joins the Battle in Kingdom Hearts 3's Re Mind DLC, Out Next Month

A leaked trailer shows off new playable characters, additional exploration of Scala ad Caelum, and more.

The Elder Scrolls: Legends is "On Hold" at Bethesda

Bethesda's collectible card game is getting put in storage for the foreseeable future.

With Reconstruction Complete, Starbreeze is Pinning Its Future on Payday

After a tough year for the publisher, Payday seems like its best bet.

In Japan, a Dispute Filled With Accusations of Sexual Harassment and Bad Business Practices Boils Over

Allegations against Dangen Entertainment and its CEO are coming to light after a falling out between the company and some of its dev partners.

More on Switch

The Elder Scrolls: Legends is "On Hold" at Bethesda

Bethesda's collectible card game is getting put in storage for the foreseeable future.

The Making of Shovel Knight: Specter of Torment, Part 5: Fin

Yacht Club Games concludes their deep dive into Specter of Torment's design!

In Japan, a Dispute Filled With Accusations of Sexual Harassment and Bad Business Practices Boils Over

Allegations against Dangen Entertainment and its CEO are coming to light after a falling out between the company and some of its dev partners.

Wargroove Developers Respond to Criticisms of Whitewashed Voice Cast

"We want to be honest about what happened."

The Making of Shovel Knight: Specter of Torment, Part 4: The Subtle Art of Backgrounds

In the penultimate entry, Yacht Club Games talks about the small but important details that can make the difference in a level.

More Role Playing Games Games

Kairi Joins the Battle in Kingdom Hearts 3's Re Mind DLC, Out Next Month

A leaked trailer shows off new playable characters, additional exploration of Scala ad Caelum, and more.

What's Your Favorite PlayStation Memory?

COMMUNITY QUESTION | This week is the 25th anniversary of the PlayStation, so let's look back on our fondest memories of Sony's first consoles.

25 Years Ago, Breath of Fire 2 Was My First Journey to Kill God, and It Was Good

Even the world's worst translation can't destroy a good yarn about slaying the Lord.

"beYOOOOOOOW Beyowwwwwwww:" The Story Behind Sony's Iconic PlayStation Opening Chime

The music that defined a generation. Oh and Nirvana, I guess.