In case you've never heard of it, the crowdfunding platform Fig exists as an alternative to services like Kickstarter and Indiegogo—and offers equity investment alongside traditional, rewards-based funding.
After their success with the first-person space exploration game Outer Wilds—which received $126K in funding and over $800K in investment interest—Fig is definitely picking up steam after its late-August launch. Today, Scribblenauts developer 5TH Cell officially joins the Fig fold, with a new IP to officially launch via the website on October 21. As of now, the front page of Fig offers a countdown clock for this announcement, though the site claims "Accredited investors can pre-qualify and be among the first to participate in an investment opportunity related to 5TH Cell’s new game."
Fig differs from other crowdfunding platforms in that it's an intensely curated platform devoted primarily to the development of video games. The service also offers a great deal of transparency, using development timelines as its basis so backers can know a game's state of completion.
Since Kickstarter's rise to power, we've seen several projects change their direction drastically, or simply fall off the face of the earth, taking hundreds of thousands of dollars with them; Fig seeks to eliminate these issues so backers won't face any caveat emptor-style surprises. And after meeting some qualifications and donating $1000 or more, funders can actually stand to make money off of their chosen game—for some, a much better incentive than plastic trinkets or digital goodies.
As people begin to grow wary of other funding platforms, Fig looks like it's well on its way to becoming the next big thing. It may not have the feel-good tweeness and brand recognition of something like Twitter, but trustworthiness and notable developers like 5TH Cell could go a long way towards helping Fig grow.