Snapchat Bets Big On Games With New In-App Multiplayer Games

Snapchat Bets Big On Games With New In-App Multiplayer Games

Snapchat announces its new games initiative, Snap Games.

Snapchat has a new avenue it's pursuing, and it's not a fashionable pair of sunglasses this time. Now, Snapchat's moving in on video games with its new Snap Games division. Snap Games allows users to play multiplayer games in real-time with their friends (matchmaking through inner circles only) through the Snapchat app, with no additional download necessary. And it launches today.

Bitmoji Party, which supports up to eight players, is the first game built for Snapchat. It's accessible through the chat bar, and anyone that you're interacting with can join the, literal, party. Once everyone hops in, their bitmojis (you know, those clip art looking characters your parents love) turn 3D. Minigames available to play in Bitmoji Party are Zombie Escape, Spin Session, Pool Party, and Kick Off. And to keep with everyone's favorite multiplayer activity, text and voice chat are both fully usable while players play together in Snapchat. Players that can't squeeze in can also spectate on the party.

Other games launching with Snapchat's new integrated games portal include a battle royale shooter from Zynga called Tiny Royale, a racing game called C.A.T.S. (Crash Arena Turbo Stars) Drift Race from ZeptoLab, a battle royale adaptation of Snake from Game Closure entitled Snake Squad, Spry Fox's Alphabear Hustle—a co-op word game, and zombie survival game Zombie Rescue Squad from PikPok. With Bitmoji Party in that bundle as well, that makes six games playable on Snapchat today, and from the looks of it, they have every big gaming trend's box ticked.

The news was announced today during the Snap Partner Summit. At the summit, Snapchat announced that Fruit Ninja designer Luke Muscat was heading its internal game studio. Snapchat will host a mixture of internally-developed games, and games developed by the likes of Zynga and ZeptoLab. During the summit's opening keynote, director of product and head of Snap Games Will Wu told the crowd that friendships are about experiencing things together, which is why Snapchat's been pursuing an experience with multiplayer games on its platform.

Two weeks ago, Apple announced its own new gaming venture, Apple Arcade. Like Xbox Game Pass, Apple Arcade will be a subscription service where players can download certain games to their library. The week before that, Google unveiled its long awaited streaming endeavor Google Stadia, which has very few concrete details at the moment. While Snap Games isn't quite the same as either of those, it's still proof that platforms want in on gaming, and are shaping how they get in on the action in their own unique ways.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. See our terms & conditions.

Caty McCarthy

Senior Editor

Caty McCarthy is a former freelance writer whose work has appeared in Kill Screen, VICE, The AV Club, Kotaku, Polygon, and IGN. When she's not blathering into a podcast mic, reading a book, or playing a billion video games at once, she's probably watching Terrace House or something. She is currently USgamer's Senior Editor.

In other news

Nvidia RTX 3080 Scalpers Who Used Bots Might Get Taken Down by Bots in Return

Those bids in the tens of thousands of dollars? They may be meant to oust the scalpers.

A New Fall Guys Update Gives Its Stages a Mid-Season Refresh

If you were waiting till season 2 for new challenges, you may want to pop back in.

Fall Guys Is Adding Epic's Anti-Cheat After a Failed Attempt at Trapping Cheaters Together

You hopefully never saw Cheater Island, but now it's no more.

Fortnite Adds Stark Industries HQ Today, and Sets the Stage for Galactus

Tony Stark's headquarters have arrived on the Battle Royale map.

Need help?

Fortnite Overtime Challenges - How to Complete All the Overtime Challenges in Fortnite Battle Royale

These are all the Fortnite Overtime Challenges, which offer a ton of bonus XP and a new loading screen.

Battlefield 5 Firestorm Tips - Choose Class, How to Win at Battlefield Battle Royale

Battlefield Firestorm has finally launched. Here’s how to come out on top.

Fallout 76 Nuclear Winter Release Date, Beta Phase, Battle Royale Mode - Everything we Know

This is our guide to the new Fallout 76 Nuclear Winter battle royale mode, including the beta testing phase, and more.