SNK Playmore Becomes SNK Again, KOF XIV Coming August 23

After drifting for so long, SNK returns to gaming.

News by Mike Williams, .

SNK Playmore returns to the name that made the company semi-famous in the first place: SNK. Starting today, the company has rebranded with its original logo and "The Future Is Now" slogan.

"Following the changes of market trends in recent years, SNK Playmore ended its pachi-slot activities from last autumn," the company said in a press release. "On the eve of its 15th anniversary this August, SNK Playmore has decided to change its corporate logo and slogan in light of the restoration of its principal business as video games, ushering in a new era for the company."

This is part on an ongoing change in SNK after its acquisition by Ledo Millennium, a subsidiary of Chinese firm Leyou Technologies in August of last year. Following the acquisition, SNK Playmore dropped its pachislot business in favor of returning to game development with King of Fighters XIV. Earlier this year, SNK Playmore also established a new subsidiary called SNK Entertainment, focusing primary on licensing the company's intellectual properties into other markets.

"This change marks a return to SNK's rich gaming history," the company added. "Through the huge success of many of its game franchises in the past, SNK is still a brand supported by countless fans from around the world to this day. The new logo and slogan chosen for this turning point, signifies both a return to the origins of SNK, and revival of our pioneer spirit to always offer long-time fans of SNK, as well as newcomers, entertainment of an even higher quality moving forward. Via this change, we will keep creating games and expand on our cherished IPs in the future."

SNK's first major title, The King of Fighters XIV for PlayStation 4, is being published by Atlus. Today, Atlus announced the official North American release date for King of Fighter XIV as August 23, 2016. The title represents SNK's move towards 3D character models, instead of the 2D art that comprised the previous mainline KOF games. (The Maximum Impact series is where KOF experimented with 3D previously.)

The switch to 3D has allowed SNK to quickly create new fighters, so the roster of KOF XIV is 50 characters strong. The game also features new netcode - King of Fighters XIII on PlayStation 3 was hit hard by fans over poor netcode - and a plethora of standard fighting game features like a single-player story, training, and challenge modes. SNK has a a chance to capitalize where former rival Capcom stumbled with Street Fighter V and it looks like the fighting rivalry might be reborn.

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Comments 9

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  • Avatar for manny_c44 #1 manny_c44 2 years ago
    Oh well at least we got two really nice HD 2d games before they jerked in the ugly-3d-muppet direction.
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  • Avatar for jihon83 #2 jihon83 2 years ago
    Hmm...I want to care, but until SNK does more than just KoF, I am waffling. With luck, the company returning to a focus on games means the return of Samurai Showdown and Aero Fighter.
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  • Avatar for dt #3 dt 2 years ago
    @jihon83 Supposedly, SNK's been working on a new SamSho game that's supposed to launch next year, along with (maybe?) an anime. I think getting out of the Pachislot business means that SNK will be doing a lot more with their IPs, not just KoF anymore.
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  • Avatar for ATBro #4 ATBro 2 years ago
    The trailer is the first time that the fighting looked at least somewhat exciting, but damn that art style is pug fugly. It looks like an early PS3 game.
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  • Avatar for yuberus #5 yuberus 2 years ago
    @jihon83 Aero Fighters isn't an SNK game...

    I'm hoping the reports of a Samurai Shodown game next are true, though.
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  • Avatar for SatelliteOfLove #6 SatelliteOfLove 2 years ago

    Out of the frying pan...
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  • Avatar for VotesForCows #7 VotesForCows 2 years ago
    I'm sure it'll be a good game, but that artwork is just nowhere near as nice as the 2D stuff. I'm guessing its much more economically viable though, and you can't argue with that.
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  • Avatar for KaiserWarrior #8 KaiserWarrior 2 years ago
    I have a feeling this is likely linked to the rebirth of the fighting game genre. Capcom threw it out there with SF4, and since then we've had new Mortal Kombats, a new Killer Instinct, KoF XIII, and a whole slew of others. Fighting Games were always a huge staple of SNK's repertoire, so the resurgent popularity makes sense as a jumping-back-on point for them.

    I just wish we could get something really neat, like say... an HD sprite-based Metal Slug or Pulstar/Blazing Star sequel. But with KoF XIV going the 3D route, I'll hold off any sort of optimism and keep it at "cool, SNK's hopping on the everything-old-is-new-again fighting game bandwagon". Hopefully I get pleasantly surprised.
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  • Avatar for docexe #9 docexe 2 years ago
    I’m not a big fan of the 3D graphics, but ultimately it doesn’t matter really, I’m just glad that KOF is finally back. I hope this means they will also bring back some of their other forgotten franchises, like Metal Slug.
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