So What is King's Contribution to the Games Industry, Anyway?

With King in the news over its ongoing trademark disputes, we take a look at its five most popular games so you don't have to.

Article by Pete Davison, .

King's been in the news a lot recently, largely due to its attempts to claim ownership over the "Candy" trademark and, subsequently, accusations of cloning.

Prior to this, if you're not big into the world of free-to-play social and mobile games, you may have only had a passing familiarity with King through mentions of Candy Crush Saga -- or, indeed, the advertising for said game that's been plastered everywhere. And yet King is one of the biggest names in free-to-play social gaming right now -- Candy Crush Saga alone attracts over 150 million players every month as the top-ranked game on Facebook, and its other titles also ride high in the charts.

So who are King, why should we care about them, and exactly what have they given to the games industry as a whole? Well, before we get on to their top five games, it's important to at least acknowledge one thing: like their precursor Zynga, King has done a lot to make the concept of video games an accessible and desirable pastime for a much broader spectrum of people, including those who would never consider purchasing a piece of dedicated gaming hardware. King's games aren't "by gamers, for gamers" as the old cliché goes; they're by business people, for everyone -- and the sheer number of people playing each of their games seems to suggest that they're doing something "right," at least from a business perspective.

More importantly from our perspective, though, are their games actually any good? I played their five most popular titles (as ranked by metrics service AppData) so you don't have to. And... well, read on.

Candy Crush Saga

What is it? A Match-3 puzzle game in the most traditional sense, in which you swap pairs of candies with one another in an attempt to create groups or three or more like-colored candies horizontally or vertically. Creating lines of 4 or more gives you bonuses and special candies that make clearing the board easier, and the game includes several different types of level with objectives varying from completing a certain number of matches to clearing all the "jelly" by making matches on every space on the board.

How successful is it? Candy Crush Saga is the number 1 game on Facebook as ranked by MAU (monthly active users, or the number of unique users in a single 30-day period). Facebook no longer gives exact figures for monthly active users on apps, instead giving a not-so-useful ballpark figure, but with over 150 million MAUs, Candy Crush Saga is far and away one of the most successful games ever seen on the platform.

Is it any good? Highly polished, well put together and certainly not wanting for content, Candy Crush Saga is nonetheless a rather derivative, predictable game that quickly becomes obnoxious with its handholding tutorials, overly hasty "suggested moves" and some of the most unappealing character designs I've ever seen -- not to mention some of the most overpriced "pay to win" powerups in the entire business. Fie, I say.

Play this instead: Bejeweled

Pet Rescue Saga

What is it? Another match-3 puzzle game, but this time following the SameGame/Jawbreaker mold rather than Bejeweled. Rather than swapping tiles around to remove them, you click on groups of two or more adjoining like-colored tiles to destroy them. As with Candy Crush Saga, there are several variations on this basic formula, including clearing a certain proportion of the level or having to drop the titular pets to the bottom of the green. The game also includes some play areas that are taller than the screen, which is unusual for this type of game.

How successful is it? At the time of writing, Pet Rescue Saga is the number 2 game on Facebook as ranked by MAU, with over 10 million monthly active users to its name, suggesting Candy Crush Saga has a comfortable lead on it.

Is it any good? Once again, Pet Rescue Saga is a highly polished game that is almost identical mechanically to other games that have been around a lot longer. There's little in the way of imagination here, and once again the experience is spoiled by overly eager in-app purchases and play throttling.

Play this instead: SameGame

Farm Heroes Saga

What is it? "From the makers of Candy Crush Saga..." comes a game that is almost identical to Candy Crush Saga. This time around, you're primarily collecting specific fruits and vegetables by, you guessed it, swapping them around to make lines of three or more identical objects either horizontally or vertically. Some occasional interest is added through special levels such as boss fights against an obnoxious cartoon raccoon, but ultimately it's still just swapping things around to make lines.

How successful is it? Farm Heroes Saga is the number 3 game on Facebook, with over 10 million MAUs to its name.

Is it any good? Farm Heroes Saga has a distinct aesthetic from its more popular, sugar-coated counterpart, but with mechanics so similar to Candy Crush Saga there's even less reason to bother playing this, ever.

Play this instead: Bejeweled. Seriously!

Papa Pear Saga

What is it? A game in which you shoot Papa Pear -- who, incidentally, owing to his crash helmet, beard, arms and legs is completely unrecognizable as a pear -- from the top of the screen down to the bottom, attempting to bounce him off as many pegs... sorry, "acorns" along the way, after which he falls into one of several pots. At the end of a level, there's a "Papa Fiesta," where bonuses can be attained.

How successful is it? Papa Pear Saga is one of King's newer games and thus hasn't gained quite as much traction as some of the others -- though Farm Heroes Saga, which came out around the same time, has performed somewhat better. At 14th place with over 10 million MAUs, though, it's still in respectable shape.

Is it any good? Like most of King's games, this is a decent quality adaptation of an established formula -- but like most of King's games, it's mired in a microtransaction-heavy economy and a lives mechanic that throttles play sessions rather than encouraging players to sit and continually engage with the game. Papa Pear himself is also one of those characters you'll immediately want to punch right in the mouth as soon as you see him.

Play this instead: Peggle

Bubble Witch Saga

What is it? A game in which you fire colored bubbles out of a cannon in an attempt to make groups of three or more adjoining like-colored bubbles. Popping bubbles in such a manner that other bubbles are no longer attached to the top of the screen causes them to fall, and the objective in each level is to reveal a certain number of stars at the top of the screen, after which the remaining bubbles all fall into pots at the bottom of the screen.

How successful is it? Bubble Witch Saga, as one of King's older games, was one of the top-ranked games on Facebook for a while, but has since dropped to 24th place in the MAU rankings. With over 10 million monthly active users, though, it's still in good shape.

Is it any good? Aside from the horrible mid-'90s pre-rendered characters and repetitive music, this game also loses marks for still having its Christmas decorations up at the time of writing. Oh, and it offers precisely nothing we haven't seen before many, many, many times in the myriad other bubble shooters that have hit the market since 1994's Puzzle Bobble.

Play this instead: Bust-A-Move

So what have we learned? Well, more than anything, King likes to play it safe, and it's a tactic that appears to pay off, as frustrating as that might be to those of us who prefer games to show a bit more individuality. Two of its most popular games are almost identical to one another (and in turn are almost identical to the numerous other match-3 puzzle games out there); one is a runaway success and the other is no slouch, either. The other three of its most popular games, meanwhile, are all derivatives of other, established games from standalone rather than Web-based platforms -- in many cases, King simply beat companies like PopCap to the punch in releasing Facebook-based versions of these games.

Is the fact that King's success is built on almost entirely unoriginal work something to be concerned about? Perhaps, particularly as its recent attempts to trademark the terms "Candy" and "Saga" have demonstrated that it certainly doesn't like getting a taste of its own medicine. It also sets an unfortunate precedent for other developers: seeing the astronomical success outfits like King have with completely unoriginal derivatives like Candy Crush Saga runs the risk of discouraging other developers from taking risks with more creative game concepts, and in the process causes platforms such as Facebook and the App Store to continue on their "race to the bottom" trajectory as everyone desperately tries to attract (and monetize) more and more players with proven but predictable and boring formats.

Still, so long as King games aren't the only thing on the market, we perhaps shouldn't worry too much -- especially while disgruntled developers from across the industry are keen to distance themselves from King's business practices, with others even going so far as to set up a candy-themed game jam specifically to troll King. But that, I feel, is a story for another day.

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Comments 12

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  • Avatar for Captain-Gonru #1 Captain-Gonru 4 years ago
    I never thought I'd say this, but I kinda miss the days of Farmville. Boring and pointless, sure, but at least it was marginally original. This article read like a tour of the Minecraft clones on XBLA. I hope I'm dead before mobile gaming "wins", if ths is what victory will look like.
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  • Avatar for DiscordInc #2 DiscordInc 4 years ago
    The only one of King's game I played for a bit was Bubble Witch Saga and it was fun, for a bit. Obviously it was just a rebranded Bust-A-Move, but I hadn't played real Bust-A-Move so I was okay.

    What eventually it turned me off was I got to the point where my skill at the game became completely irrelevant. It didn't matter if I made every shot perfectly, because if the game didn't generate the right board layout or bubble section I could not clear it. Well, not without buying anything, and I wasn't paying money to fix an intentionally broken game.
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  • Avatar for pjedavison #3 pjedavison 4 years ago
    @DiscordInc Yep. This is my issue with most of their games -- and Candy Crush Saga is no exception. I've never quite understood why people wear it as a badge of honor to have completed such games without spending any money; I just stop playing them when I run into such walls, and go and play something that respects me and my time a bit better.
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  • Avatar for DiscordInc #4 DiscordInc 4 years ago
    @pjedavison It does make me wish that there was an official Bust-A-Move game on Facebook. Actually, is there one already? Seems like relatively easy money for Square-Enix.
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  • Avatar for pjedavison #5 pjedavison 4 years ago
    @DiscordInc Not to my knowledge. It's strange, really; despite Facebook's regular assertions that it's the biggest gaming platform in the world -- and whatever you might think of the *quality* of games on there, they have a point in terms of numbers -- a lot of "regular" (i.e. those who release traditionally packaged, standalone games) publishers don't really want to jump on board, leaving ample room for developers and publishers like King to come along and corner the market, appearing to come up with "new" ideas when in fact they're anything but.
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  • Avatar for docexe #6 docexe 4 years ago
    @pjedavison Probably because, like it happens with new platforms, they didn’t really paid much attention to Facebook when it was starting, and when they finally noticed, the market was so saturated that they just say “why bother”.

    At least, that seems a plausible scenario for me.
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  • Avatar for Keresky #7 Keresky 4 years ago
    "So What is King's Contribution to the Games Industry, Anyway?"


    Well, technically worse than nothing, since they're now filing legal action against people who actually develop real games instead of just sticking to stealing other developers' ideas for a living.
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  • Avatar for sam-stephens #8 sam-stephens 4 years ago
    I will put it bluntly: I don't like King, I don't like their games, and I don't like their style of business, but I also don't like the way the internet treats their games, and those who play them, with such contempt and forced confusion (not saying there is any of that here). Having played some of their games, and knowing many who play them excessively, I can say why they are so popular without resorting to pop nihilism. The games are simple, accessible, colorful, challenging, and cleanly presented.
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  • Avatar for LBD_Nytetrayn #9 LBD_Nytetrayn 4 years ago
    @Captain Gonru Huh, I heard Farmville was basically a Harvest Moon rip-off.
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  • Avatar for pertusaria #10 pertusaria 4 years ago
    @pjedavison@discordinc I have read that developing for Facebook is not easy or pleasant, in that they change (or used to change) aspects of the platform you're developing for frequently and without warning. I've tried to find the article, but no success at the moment, so apologies for not linking. Not sure whether this is still true, but it could be part of why it's not attractive to big names in traditional game development.
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  • Avatar for AndersO #11 AndersO 4 years ago
    So about all these games being popcap clones... here's John Vechey (on of the founders of PopCap) view of it on reddit. January 2014 by AndersO
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  • Avatar for alttehmusc #12 alttehmusc A year ago
    King hit the headlines recently not only for the original Candy Crush Saga trademark filing, but also for accusations of game cloning and trademark trolling. The company came under fire for releasing a game that was a proven clone of another developer's work, and again when it purchased an earlier trademark, seemingly in an attempt to bully como jogar candy crush another candy-themed puzzle game off the market. As an advocacy organization for game developers, the diligently monitors issues that may restrict a developer's ability to create and distribute his or her work, the organization said in a statement on its official website. After reviewing the trademark filing and subsequent conduct by King Inc. in relation to its popular game Candy Crush Saga, we feel we should comment. The IGDA went on to call King's filing "overreaching" and criticized its attempts to apply the trademark to each of the words in the name. It also claimed that King's behavior directly contradicted a statement made by Candy Crush Saga the company's CEO around the time the story first broke, and noted that its Business and Legal Special Interest Group will be investigating the matter further.
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