Sony Taps Into the Internet's Love of Dogs with God of War Marketing

Sony Taps Into the Internet's Love of Dogs with God of War Marketing

Whoosa good boy? Kratos is a good boy.

"Dog" is "God" backwards, which is why dogs don't have to go to Church. Seriously though, if you get careless while reading the words "God of War" you might wind up a bit of trouble. You might even get stuck with a useless game pitch, like this one poor fellow at the forefront of this Sony parody video.

To celebrate the launch of God of War, Sony released a "teaser" for a game we'll never see, unfortunately: Dog of War, a grand and sweeping adventure starring Kratos the bug-eyed Chihuahua. The titular Dog of War is a good boy, but he lacks the thumbs necessary to handle the Leviathan. I'm sure Dog-Kratos is good at other things, though, like chewing up expensive handbags and pooping on the rug in front of company. He's probably also good at biting anyone who tries to pick him up. Hey, I'm just speaking from experience, here. Try to take a Chihuahua out of its owners' arms. You'll pay for it, I promise.

Okay, so Dog of War isn't a real thing. God of War is, however, and it wants you dead. We can help you, because we like you and we want you to live. Read our hints, tips, and guides for God of War, including our guide to all the locations of God of War's Idunn Apples and our guide that tells you where to find all of God of War's Horns of Blood Mead.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. See our terms & conditions.

Nadia Oxford

Staff Writer

Nadia has been writing about games for so long, only the wind and the rain (or the digital facsimiles thereof) remember her true name. She's written for Nerve,, Gamepro, IGN, 1UP, PlayStation Official Magazine, and other sites and magazines that sling words about video games. She co-hosts the Axe of the Blood God podcast, where she mostly screams about Dragon Quest.

Read this next

God of War Walkthrough - Beginner's Guide, Combat Tips

Our complete God of War walkthrough includes collectible locations, puzzle solutions, Valkyrie boss fights, armor upgrades, and much more.

Sony to Create Films And Shows Based on PlayStation Catalog of Games

PlayStation Productions will work to bring Sony properties into new media.

Here's a Two Hour Documentary About Sony Santa Monica's Struggle to Revive God of War

Raising Kratos is a full-length film about how God of War was made.

The 25 Best PS4 Games: Now Updated for 2019

Our rotating list of the best PS4 games, now updated again for May 2019!

God of War Wins Another GOTY at 2019 Game Developers Choice Awards

The developers have spoken and Sony Santa Monica's God of War is their winner.

How God of War's World Serpent Got Its Voice

We recently talked to God of War's director and sound designers about how the memorable World Serpent's voice was created.

More News

Former Dragon Age Writer David Gaider Co-Founds Summerfall Studios in Australia

Gaider and fellow co-founder Liam Esler previously worked together at Beamdog.

The Legend of Zelda: Link's Awakening's Most Famous Song Now Has Soul-Shredding Lyrics

Let's be honest, you knew it wasn't going to be an uplifting ditty.

The Next Total War Saga Heads to Mythological Troy

The land of gods and monsters seems to be the next saga locale.

Destiny 2: Shadowkeep Story Previews Tease What Eris Morn’s Been up to All This Time

She may have met the expansion's true Hive villain already.