Steam Sale Fatigue is a Vocal Phenomenon, Not a Tangible One

Steam Sale Fatigue is a Vocal Phenomenon, Not a Tangible One

The Steam Winter Sale is still pulling in great revenue for publishers and developers.

I admit, when the Steam Winter Sale rolled around, I was getting a bit tired. There's the Summer Sale to kick things off, but then you get the Stealth Sale, Exploration Sale, and Winter Sale in October, November, and December respectively. By time you get to the Winter Sale, many say they have nothing to buy that they didn't already get in previous sales.

In addition, the Exploration and Winter Sales this year did away with the Daily Deals concept, which bought new deeper discounts every 24 hours. For some, the need to check in each day was exciting, like opening a new present each day. In contrast, there was no rush to grab a deal for these last two sales.

Hell, this feeling of fatigue was apparent in 2014, when we asked "Have We Hit Peak Steam?" Kotaku shared a similar sentiment in December. But there's a difference between what people say and what they do.

According to data from Steam Spy, the Steam Winter Sale is still kicking ass. 46 million games were sold during the Steam Winter Sale and it brought in $270 million in revenue. Both of those numbers are double the metrics of the Steam Summer Sale.

People were still out there buying games, notably Fallout 4 and Grand Theft Auto V, which topped the charts for most revenue. In fact, the top 5 was completely owned by AAA titles, but things got interesting after that. Rocket League, ARK: Survival Evolved, Rust, and Undertale are all indie titles that performed on par with the big names.

According to Steam Spy, 2015 was Steam's best year yet! 3,000 new games released, 12 million concurrent users, and 350 million games sold. Valve and those who sell their games on Steam probably couldn't be happier.

Despite my own vocal fatigue at the prospect of another Steam Sale, I still spent money during the sale. I spent just over $100 for various titles that looked vaguely interesting to me, including Invisible, Inc., The Talos Principle, Satellite Reign, Undertales, and Besiege. In the face of more games, my words meant nothing. Does this make me some sort of Steam Sale hipster?

What about you? Did the final three Steam sales tired you out? Did you end up buying anything on Steam towards the end of the year? Is Steam Sale Fatigue real for you?

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Mike Williams

Reviews Editor

M.H. Williams is new to the journalism game, but he's been a gamer since the NES first graced American shores. Third-person action-adventure games are his personal poison: Uncharted, Infamous, and Assassin's Creed just to name a few. If you see him around a convention, he's not hard to spot: Black guy, glasses, and a tie.

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