When I worked in downtown San Francisco in retail, on occasion I'd run down Powell Street to the local Coldstone to get myself and my coworkers ice cream. I'd get a Cake n' Shake—a horrifically sweet cake batter ice cream milkshake that I could never actually finish. So imagine my surprise when in Slack, News Editor Eric Van Allen shared the news that Coldstone is doing something extra special for Super Mario Bros. 35th anniversary: including a themed cake and other goods.
The event all swirls around Coldstone's iconic cake batter flavor. The "Rainbow Road Rally" cake, which features Mario and Luigi speeding with Mario Karts on top, is a mash of yellow cake and cake batter ice cream. The "Mario's Super Birthday Blast," meanwhile, features yellow cake, blue frosting, and star sprinkles. (The idea of mixing frosting into ice cream is disgusting and makes me want to stop, but these descriptions must go on.) Finally, there's the "Mario's Super Star Shake," which is, again, cake batter ice cream, but blended with the frosting and sprinkles.
All in all, the addition of profuse frosting gives me pause. But having cake batter as the centerpiece flavor is fitting to celebrate a big anniversary. Coldstone will also be offering four collectible "Gotta Have It" sized cups during the limited time promotion, which ends on December 15.
Nintendo's been celebrating the Super Mario Bros. series' 35th anniversary in a big way this month. It recently released Super Mario 3D All-Stars, a Switch collection of Mario 64, Super Mario Sunshine, and Super Mario Galaxy. Super Mario Bros. 35, a battle royale set within the classic 2D platformer, is out this Friday, October 1. Plus, Nintendo's partnering with numerous brands, from Monopoly to Lego, for special limited edition Mario-themed stuff.
As for this Coldstone collaboration, it sounds too sweet for me. I'm not at the age where I can guzzle a sweet milkshake while doing stock work anymore. But for the kids... I guess anything sweet is edible; especially one that's Mario-themed.