Super Mario Run Has "Not yet Reached an Acceptable Profit Point:" Nintendo

Super Mario Run Has "Not yet Reached an Acceptable Profit Point:" Nintendo

Fire Emblem Heroes is doing pretty swell, though.

Super Mario Run is coming up on its first birthday, and Nintendo admits the mobile game hasn't met "an acceptable profit point" yet.

The news, which Nintendo president Tatsumi Kimishima delivered in the company's most recent earnings report, probably doesn't come as a big surprise. Super Mario Run's method of monetization—making the game free to download, then charging $9.99 to unlock the full game after four levels—didn't have a lot of fans.

According to the report, the weekly user base for Super Mario Run declined significantly and steadily since the app's debut, though the 3.0 update released in September has helped those numbers recover.

Super Mario Run's latest update brought some fans on board.

Overall, Nintendo regards Super Mario Run as an important learning experience. "We have learned a lot in terms of game development and deployment that we want to take advantage of moving forward," says Kimishima.

By contrast, Nintendo's other noteworthy mobile game, the free-to-play Fire Emblem Heroes, is enjoying steady success and is expected to meet Nintendo's "overall business objectives." The report also points out that the audience for the game is growing outside Japan. Nintendo has plans to bring Fire Emblem Heroes to five more regions by the end of the year: Hong Kong, Taiwan, Macao, Thailand, and Singapore.

The upcoming Animal Crossing: Pocket Camp is likewise free-to-play and supports in-app purchases. Given widespread love for the franchise in Japan and beyond, it's likely to be another mobile success for Nintendo.

This is fine. That's not supposed to be dog-associated sarcasm, by the way, the game's actually doing well.

As for Super Mario Run, Nintendo says it plans to keep supporting the game. "Our aim is for this application to be the definitive Mario application for smart devices."

The rest of the financial report was filled with good news for Nintendo, including strong sales for the Nintendo Switch, its games, and the New Nintendo 2DS XL. Moreover, Super Mario Odyssey, and the SNES Classic sold 2 million units each within a matter of days. It's going to be a green Christmas for Nintendo.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. See our terms & conditions.

Nadia Oxford

Staff Writer

Nadia has been writing about games for so long, only the wind and the rain (or the digital facsimiles thereof) remember her true name. She's written for Nerve, About.com, Gamepro, IGN, 1UP, PlayStation Official Magazine, and other sites and magazines that sling words about video games. She co-hosts the Axe of the Blood God podcast, where she mostly screams about Dragon Quest.

Related articles

Stardew Valley Just Got Beaches, Fish Tanks, Swimming Ducks, and a Whole Lot More

Nearly five years on, Eric "ConcernedApe" Barone just pushed what he says is Stardew's "biggest update yet."

Alien: Isolation Is Free on Epic and Just As Good as It Was in 2014

Get the motion tracker and don't go in the vents.

Shigeru Miyamoto Expresses Confidence in the Younger Generation of Nintendo

The legendary creator says the spirit will stay alive.

You may also like

Press Start to Continue

A look back on what we tried to accomplish at USgamer, and the work still to be done.

Mat's Farewell | The Truth Has Not Vanished Into Darkness

This isn't the real ending, is it? Can't be.

Eric's Farewell | Off to Find a New Challenger

It's time for us to move on, but we'll carry USG with us wherever we go.