Nintendo has announced that its first theme park attraction will be called Super Nintendo World. The theme park destination will be coming to Universal Studios Japan first, but Nintendo also has plans for similar attractions at Universal's parks in Hollywood, California and Orlando, Florida. The company announced the news in a tweet featuring some concept art of the park itself.
Despite being called Super Nintendo World, which points to a larger focus on the company's catalog of characters, the concept art is based largely on the Mario universe. An homage to the Mushroom Kingdom is backed up by versions of Princess Peach and Bowser's castles.
Nintendo originally announced its collaboration with Universal Studios in May of last year, with further details coming in late November of this year.
"We are working very hard to create attractions that can be equally enjoyable to anybody, regardless of age," said Nintendo's Shigeru Miyamoto in November. "We are constantly amazed how the park developers are bringing the essence of our games to life in the real world. Together we are building it with an eye for what guests will actually experience."
The move comes as Nintendo seeks to strengthen its focused development efforts around the Nintendo Switch console. The company is bringing its IP to other markets in the hopes that it can create new customers that will feed back into its primary business. With the success of Pokemon Go pushing sales of Pokemon 3DS games old and new forward, the publisher is feeling good about its prospects. In addition to the Universal Studios parks, Nintendo has further mobile titles planned beyond the upcoming Super Mario Run and feature films in its future.