Switch Lite Sales Haven't Detracted From Original Nintendo Switch, Bowser Says

Switch Lite Sales Haven't Detracted From Original Nintendo Switch, Bowser Says

The Switch Lite has been "additive."

Last month, Nintendo launched a new version of the Switch, a smaller and dock-less handheld dubbed the Switch Lite. It sparked a lot of debate over how people played their Switch, either handheld or docked, but Nintendo of America president Doug Bowser says the Lite hasn't undercut the original hybrid.

"It's not only raised the sell-through for the overall family, but importantly it did so without any negative impact on our flagship system," Bowser told The Verge in an interview. "Said another way, Nintendo Switch Lite sales have been additive to the overall Switch business."

In its most recent earnings report, Nintendo cited that 43% of Switch Lite owners were buying the device as a second Switch console. And while that puts more Switches in more homes, Bowser looks at the inverse: that's 57% of Lite buyers making the handheld-only Switch their first Switch.

"One of the important trends we're also seeing with Nintendo Switch Lite is a higher percent of female consumers are buying a Nintendo Switch Lite, which is a strong indicator of the appeal to a broader audience," Bowser told The Verge.

Our hands-on time with the Switch Lite made a surprising case for Nintendo's handheld, both as a new piece of hardware and as a backup, travel-friendly Switch. It even passes the "fits in Mike's pocket" test, making it just about everything we want from a revision.

Its sales have also bolstered an already strong Switch install base. It looks like any fear of the Lite undercutting the original Switch hardware has dissipated, and much like the various 3DS models, these Nintendo revisions have found harmony.

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Eric Van Allen

News Editor

Eric is a writer and Texan. He's a former contributor to sites including Compete, Polygon, Waypoint, and the Washington Post. He loves competitive games, live music, and travel.

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