Taito President Goes Undercover Boss at His Arcade Chain

Taito President Goes Undercover Boss at His Arcade Chain

Undercover Boss goes abroad to the Taito Arcades of Tokyo, Japan.

Undercover Boss is a pretty ingenious concept. Get your company's bigshot executive to work alongside low-ranking workers who help keep their companies running and let them see first-hand the hardships at the lower-rungs of the corporate ladder. Well that concept is going abroad to Japan where Taito's Vice President Tetsu Yamada will be going undercover boss at one of the famed Taito Station arcade chains in Tokyo.

Taito President Testsu Yamada (left) and in disguise (right). Image from NHK TV.

You might Taito as the Japanese company famous for producing and developing a huge array of arcade games. The company was wholly bought by Square Enix in 2006, but continues to make a wide range of arcade games. Taito also owns a chain of arcades known as Tatio Station or Game Taito Station. It's in one of these chains that Yamada will be going undercover as a new employee as part of the NHK series Boss Sennyu.

A episode synopsis as translated by MMCafe reads:

"Taito, an amusement company renowned for their Invader Games and arcade chains. Disguised and hiding his identity, the boss learns the hardships of working at an arcade as he gets shouted by part-time workers and staff. The truth told by an employee leaves him in complete shock. A Female clerk shows how real customer service is done! See the Intense Drama behind the reality of their poor sales"

The synopsis draws focus to the fact that arcades have been in the decline in recent year, even in Japan. Presumably Yamada will learn first-hand why this is, and perhaps will be more understanding when another arcade store falls to the changing tastes of consumers.

The work of a part-timer. Image from NHK TV.

If you live in Japan, or have access through other means, then you can see a clip of the episode here at this link. The Taito episode of Boss Senyuu will air on NHK-BS TV on February 21.

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Matt Kim

News Editor

Matt Kim is a former freelance writer who's covered video games and digital media. He likes video games as spectacle and is easily distracted by bright lights or clever bits of dialogue. He also once wrote about personal finance, but that's neither here nor there.

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