The Nintendo Switch Is in the “Mid Stage” of Its Life Cycle, According to Its President

The Nintendo Switch Is in the “Mid Stage” of Its Life Cycle, According to Its President

Entering its fourth year on the market, the Nintendo Switch isn't going anywhere anytime soon.

Yesterday, Nintendo held a corporate briefing in which the company answered questions from the media and shareholders alike. During the presentation, Nintendo commented on the overall life cycle of the Nintendo Switch, as well as movie rights, and other topics.

President of Nintendo Shuntaro Furukawa gave the presentation, and afterwards answered questions from the audience, all of which were reported by analyst David Gibson on Twitter. As Gibson reports, when asked about looking ahead to the rest of 2020 for the Nintendo Switch, Furukawa said that he thinks "it's the beginning of the mid-stage" of the Switch's overall life cycle.

In other words, don't expect Nintendo to move on from the Switch anytime soon. Elsewhere in the Q&A portion, Furukawa said that Nintendo wanted to remove the "game-only limits" of their brands like Mario. The obvious link to draw from this is to movie adaptations of Nintendo's IP, but Furukawa stressed that the most important thing for Nintendo with lending their brands out for movie adaptations was that Nintendo retains all rights to the IP.

Furukawa was also asked about how the Nintendo Switch has fared so far in China. The President responded that Nintendo was "very pleased" with how the Switch is faring in China, and although the scale wasn't that large in the nation, more than three million people in China own a Switch.

Also from the briefing yesterday, Nintendo revealed that there are no plans for a new Nintendo Switch model in 2020. Luigi's Mansion 3 has sold over five million copies worldwide since it launched in October 2019, a resounding success for the spooky adventure.

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Hirun Cryer

Staff Writer

Hirun Cryer is by far the most juvenile member of USgamer. He's so juvenile, that this is his first full-time job in the industry, unlike literally every other person featured on this page. He's written for The Guardian, Paste Magazine, and Kotaku, and he likes waking up when the sun rises and roaming the nearby woods with the bears and the wolves.

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