The Oral History of EVO: The Story of the World's Largest Fighting Game Tournament

The history of the Evolution Championship Series as told by the people who have been there from the beginning.

Article by John Learned, .

You know him and his trademarks: The headband, the fireball, the stoic demeanor and friendly rivalries. When you see a Ryu match, you see people getting baited into jumping at him so they can meet the business end of a Dragon Punch, then maybe an un-ironic win quote with some affirmation of the opponent's skill. Ryu is the zero point at which all fighting games grew and evolved, so rock solid is his visual and play design.

For a series of video games about people punching each other in the face for 99 seconds, the Street Fighter games have an elaborate, even absurd lore to them. But what it all boils down to in the end is a man traveling the world for strong opponents, and for no other reason than to better himself. It's competition in its most pure, distilled formula: win and move on, lose and learn from it. When fighting game players, then, emerge from their local scenes with that same drive to travel the world for strong competition, they know what they need to do: They go to EVO.

"Ceremony means nothing to him."

This weekend, The Evolution Championship Series will hold its yearly tournament in Las Vegas, with over 2600 strong for Street Fighter V alone and roughly 1500 each for two separate Smash Bros. games. Through the halcyon twilight of arcades in the 90s to the lean Dark Age of fighting games in the early 2000s, EVO has had continued attendance growth year-over-year, and outlasted other large events in the world to become the place to test your mettle. For this genre of games, there is no higher trophy than that of EVO champion.

Getting to this point wasn't without its growing pains, though. As the name implies, EVO evolved from local scenes on the West Coast of the US, growing in size and scope from the Battle By The Bay in the late 90s. Now just over 20 years since those first gatherings, we spoke to the tournaments founders—Joey "MrWizard" Cuellar, Tom Channon, and Seth "S-Kill" Killian for a robust history lesson about where the event began and how it became the mountain that pro fighting game players train tirelessly to ascend. We also spoke to three legendary competitors—John "Choiboy" Choi, Capcom producer Peter "ComboFiend" Rosas, and Daigo Umehara—for their perspective on the birth and growth of the tournament that put them on the map.

This is the complete history of EVO.

Note: This story is several interviews collected over several months. They have been edited for clarity and to reduce redundancies.

Street Fighter II helped key the rise of California tournaments that would eventually lead to the creation of EVO.

Local Legends

The fighting game community got its start in arcades like the Southern Hill Golfland in Southern California. It was there that a hunger for Street Fighter II competition drove fans to begin organizing tournaments. Soon, the competition that we would come to know as EVO began to blossom.

Joey Cuellar: I was playing at Southern Hills Golfland down in southern California. This was considered the mecca of fighting game arcades back in the day.

Tom Cannon: Of course, fighting games grew up in arcades, before the days of consoles or PC-Gaming. The crazy thing about the tournament scene is that it happened basically everywhere at once. Players would gather at arcades to play and compete, and it was just a totally natural thing to say, "Hey, let's hold a tournament!"

So, while I played at this fairly small arcade in Albuquerque, NM, you had much bigger, much more competitive events going on in places like New York, the Midwest, and California.

Peter "Combofiend" Rosas, Producer at Capcom: The first tournaments I ever entered were at Southern Hills Golfland in Southern California. Back then I was in high school and extremely nervous! I really wanted to prove myself against all the players, both known and unknown, while also representing my local arcade. This would cause me to really psyched up. That said, I loved every second of it. The first few tournaments were definitely an exercise in how to maintain composure under the most stressful environments.

John "Choiboy" Choi, original competitor: Street Fighter II cabinets were ubiquitous in laundry mats, bowling alleys, 7-11s, video rental stores, etc. Everyone and their mama played SF back then so it was easy finding competition when first starting out. I was not old enough to drive yet so I rode my bike to my local 7-11 and that was my original training ground. As I started to get better in the game, I started traveling farther to find good competition. I eventually settled on San Jose Golfland as my main training ground as I could bike there. Later when I was finally able to drive I made it out to other arcades and eventually settled on the infamous Sunnyvale Golfland where [Battle by the Bay 3] took place. I settled here because it had the best competition. After a while tournaments became popular at arcades, there was a period of time when I competed in 3 tournaments a week. A lot of players at this time was literally doing Ryu world warrior mode and going from tourneys to tourney and various arcades. I have very fond memories of these times.

The Battle by the Bay

The local arcade scenes were still flourishing in the mid-90s, and the rise of the Internet made it easier to organize regional tournaments. The Battle by the Bay was born in 1996, attracting California's top fighting game players to Sunnyvale Golfland for a massive tournament. In the years that followed, it grew to include competitors from other regions, then other countries.

Tom Cannon: So back in the mid-1990s the U.S. tournament scene had coalesced around a few hot-spots that were largely recognized to have the very best players. There was Chinatown Faire in New York, Super Just Games in the Chicago area, Sunnyvale Golfland in northern CA, and Southern Hills Golfland in southern California.

[At this time] I was in college, studying Computer Science in Norcal. Lucky for me, Sunnyvale Golfland, one of the hottest spots for competition in the whole country, was 13 miles south of campus. So twice a week I would take the bus down to play, usually one day to practice and another day to compete in the local tournament there.

These were the spots that got written up in game magazines and were the places you really needed to play in to make a name for yourself. And there were rivalries between these player groups, particularly between the Northern California (NorCal) and Southern California (SoCal) players.

Tournaments were almost entirely local back then. It wasn't like today where top players are able to fly around the country to a new tournament every week. Meetings between these player groups were fairly rare, so they were high stakes. Who came out on top very much dictated who had bragging rights for the next year or so until the next big tournament.

John Choi: I was young and [it] just felt it was business as usual. I could not fathom how big the scene would blow up and how long it would last. I was just focused on finding good players as competition was fun for me. I kept myself busy by going to as many tournaments as possible to soak up information and only wondered how good other regions were. There was no internet or cell phones back then so the only way you learned was by going places physically and talking to people.

Tom Cannon: So, remember, at this time you have a ton of local scenes, centered in arcades, competing more or less in isolation from each other. Big regional or national tournaments were pretty rare.

But gradually, a trickle of players (myself included) were gradually finding each and talking strategy over internet message boards. This was before the web, so everything was just text. There was no GameFaqs, no YouTube, and no real way to share knowledge about the game, except literally typing up these lengthy descriptions of play patterns, counterplay, and tactics that we were discovering or had seen in our local arcades.

So, you'd get these enormous, 50-100 post strategy threads, and they usually devolved into massive shit-talking, about how terrible the other guy was, because the garbage he was spewing in the thread was totally off-base.

This is actually how I met Seth. Seth was one the most active posters on the message boards, and a legendary shit-talker. We would go back and forth for days arguing over all aspects of play, and we both basically probably thought the other guy was trash at the game.

Anyway, Battle by the Bay was basically a "put up or shut up" moment for all these internet folks who all thought they were the best. Because we held it at Sunnyvale Golfland, we also were able to attract all of the top California talent, which ratcheted up the stakes by about a hundred-fold.

Joey Cuellar: It was mostly newsgroups and word of mouth back then. The internet had just started so people jumping on there was mostly at colleges and universities.

One-hundred percent of play was happening in arcades back then, so if you were a Street Fighter or Mortal Kombat player, you would sort of habitually check out any arcade you ran across that looked like it might be a spot for serious players.

Inevitably someone would run into this amazing player or players at some other arcade, then run off and tell the folks at their local arcade. So even really early on there was a rivalry dynamic between groups of players. It started off as arcade vs arcade, then gradually grew to regional, national, and international competitions.

Photo of Southern Hills Golfland taken by Joey Cuellar in 2002. It closed not long after.

Enter Japan

Tom Cannon: Our tournaments have always had an international flavor. Even Battle by the Bay had an international presence, from Canada and Kuwait if you can believe that one!

The fact that we were seeing global interest, right from the start, has actually had a big impact on me in seeing the potential of these games to bring people together in incredibly powerful ways. It's just such a great experience to meet other people who don't look like you, don't talk like you, and have a different culture, but you both have a deep passion for the game.

When it comes to the Japanese, things started out with invitations, going both ways. The first was a 5 on 5 U.S. vs. Japan invitational back in 2000 that Peter Kang put together as a component of his fighting game documentary, Bang the Machine. Later, we had the U.S. Alpha 3 national tournament, where the winner (Alex Valle) competed against the Japanese champion (Daigo Umehara) in an exhibition.

Though these invitationals, I think both countries got to understand that we all had the same hype and drive for the game, and Japanese players gradually started to attend U.S. majors on their own. It was just a trickle at first, but it steadily snowballed, to the point where we have over 100 Japanese competing every year at EVO, along with competitors from all over the world.

Joey Cuellar: I think it all started with Daigo coming over here to play Alex Valle in Street Fighter Alpha 3. That was really the first time an exhibition got worldwide coverage and what opened the door to awareness of fighting game tournaments across the world.

Daigo Umehara: I think I first learned about EVO through a gaming friend at the time. There were four titles: Super Street Fighter II Turbo, Street Fighter 3 Third Strike, Guilty Gear, and Capcom Vs. SNK 2. I could enter, and I thought it was worthwhile participating. Looking back, it was the first overseas tournament I voluntarily entered.

Though I can admit now, I dreamed a little bit that people might have noticed me if I had won all the four titles. I was young and felt really strong. In fact, I took 1st place in 2 titles and second place for the other two. That's how much I was at the top of my game.

Peter Rosas: Japanese players were always regarded as the best, so when more and more started attending EVO, I felt there was immense pressure to beat them and represent the US! It was interesting because a transition happened where local or even national rivalries weren't the focus at EVO. This is where global rivalries were settled.

Daigo Umehara: It takes a lot of courage and money for the Japanese to make it to an overseas tournament, especially back then. Considering they still made it, including myself, proves that it did have a great impact on us. What attracted us most was, first, was a monetary prize. We could not and still can't get any monetary prize in Japan (due to a law), so it was unheard of. Additionally, a great number of participants that we had never seen before were at a tournament. It was very exciting. It immediately gave us a sense that it would be an extraordinary, such a fun event. Most of the Japanese probably felt "I will get them", given the skill level of Japanese players were so much higher compared to other regions back then.

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Comments 15

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  • Avatar for Jericho-GM #1 Jericho-GM A year ago
    What a fantastic article. Thank you.
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  • Avatar for Dorchadas #2 Dorchadas A year ago
    As someone who didn't realize the Daigo Parry even had another name, I loved this article. And I just realized why a few of my friends have been posting pictures from Vegas.
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  • Avatar for tigergt33 #3 tigergt33 A year ago
    Excellent piece John !! It really captures the history of EVO and the FGC !! It showcases how EVO has evolved (no pun intended)Edited July 2017 by tigergt33
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  • Avatar for tigergt33 #4 tigergt33 A year ago
    @tigergt33 By the way, please watch the EVO 2017 Street Fighter V finals if you didn't catch it live. You will see why the Fighting Game Community is so special and sets it apart from all other competitive video game communities.Edited July 2017 by tigergt33
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  • Avatar for VotesForCows #5 VotesForCows A year ago
    Been saving this to read after the tournament - I always have a bit of a come-down on the Monday morning, and this is a great antidote to that! Thanks so much for an awesome article.

    @tigert33 What did you think of the tournament overall? I can only speak to the Street Fighter tourny, but that was awesome - some great stuff I've never even seen before, and super close matches.
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  • Avatar for VotesForCows #6 VotesForCows A year ago
    Deleted July 2017 by VotesForCows
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  • Avatar for yuberus #7 yuberus A year ago
    Some of the old time memories take me back. My first experience with an SFII machine was at a little mall arcade in Alpena Michigan while visiting my grandparents, and even up there, they had a scene of dedicated players grinding it out. I got stomped accordingly, but someone did try and teach me some Blanka moves in World Warrior.

    By the time I started getting into it competitively circa 2001, the Detroit scene was already hurting. It had a few major arcades where people played - Wizzard's, Roscoe's, American Fun Center, Butterfly - but by the time I was interested Wizzard's was basically it, with weaker players still messing around at the Butterfly. Wizzard's was great for a tiny space - they tended to get the latest fighters, hosted tournaments pretty regularly, and kept the machines in pretty good shape. As one of the first arcades to get Capcom vs. SNK 2 in the US (with a Japanese board) their first tournament drew players from Ontario, Illinois, Ohio, Indiana, and across the state itself. Alongside Marvel 2, Tekken, 3rd Strike, and the latest KOF games, the scene was reasonably healthy for a while (and local FGC legend Robotron hosted game nights at his house about a mile away, people interested in Neo Geo stuff or Guilty Gear had their venue). I don't know that anyone went to Evo or B5 at that time, but the big tourney around there was in Chicago, and Detroit always sent its reps. More generally ,we just had local rivalries with Ann Arbor (pinball pete's, still going strong) and Flint.

    When Wizzard's closed in... 03? 04? the scene was already weakening. A lot of players got bored of the old games and moved on to Halo, Robo's game nights became more sporadic, and attempts to latch onto new games kept failing when they ended up being kind of crappy (SVC Chaos, Capcom Fighting Jam). I can only remember a couple non-Tekken tourneys (since it still had its dedicated fans) happening in Michigan at the time, up in Howell around 2007, it wasn't until SF4 hit in 2009 that it revived. I imagine the same is true elsewhere!
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  • Avatar for LeviTheGood #8 LeviTheGood A year ago
    What a fascination article! I'm not much of a fighting game player but I really enjoyed this read. Great format for telling some of this unique history. Thanks for the research and effort!
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  • Avatar for Number1Laing #9 Number1Laing A year ago
    "We call it The Dark Ages because the genre had been more or less abandoned by the game makers, but the reality is that EVO grew every single year over that time."

    I don't know. Around the early 2000s, I remember new Tekken, Soul Calibur, Guilty Gear, King of Fighters, Smash Brothers Melee, Virtua Fighter... it seems more accurate to say that the genre was abandoned by Capcom. Arcades were dying but the games were making it to console in very good form, starting with Soul Calibur in 1999.

    In my opinion the two Smash games just suck all the oxygen out of the room. The two look extremely similar on the stream and there is an enormous amount of time dedicated to these two games.
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  • Avatar for tigergt33 #10 tigergt33 A year ago
    @VotesForCows EVO never disappoints !! The finals of all the other games were as exciting as SFV's , but SFV benefited from great storylines, for example USA never winning a SF title and Tokido's run from the looser's bracket in the Top 8 to win the whole thing and even Bonchan's SFV run through looser's after losing his first match in pools and coming so close to qualifying to top 8. I particularly enjoyed KOF's and BlazBlue's finals, but all the other games had hype finals !
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  • Avatar for yuberus #11 yuberus A year ago
    @Number1Laing Other companies were still making fighters, sure, but they weren't as visible or accessible as Capcom's games. Arcsys's games at the time largely didn't leave Japan. SNK and Tekken fighters took forever for home ports and/or western releases, Soul Calibur 3 was a bust, Virtua Fighter has never been big outside of Japan, and Smash Bros Melee is its own beast. If you weren't already an enthusiast willing to import and try these lesser known games, you didn't have much to play. My recollection is that there simply wasn't an American scene for games like KOF, the later Sam Sho games, Soul Cal 3, Virtua Fighter... and the scenes that existed for Tekken and Guilty Gear was consistently behind the version played in Japan due to home console porting times (unless you lucked out and lived by an arcade that got the new machine). Thus CvS2, Marvel 2, 3rd Strike and Super Turbo all lived far lengthier lives than they really should have.
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  • Avatar for TheWildCard #12 TheWildCard A year ago
    @Number1Laing Yeah it does make sense from a competitive scene point of view which has always revolved around Capcom games, but as someone who just played casually I never would have guessed it was some bleak period for the genre. Yeah there was a thinning out after the 90s boom, but that was true for a lot of other genres too. And we got some of the all-time greats like Soulcalibur II, Tekken 5, Virtua Fighter 4 &5, and some of the most important editions of Guilty Gear during that time, not to mention Melee. Not to dismiss people's preferences or how Street Fighter IV brought more mainstream coverage of fighting games, but the narrative that fighting game were super obscure between the end of the 90s and 2009 has gotten overblown over the years.
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  • Avatar for kidgorilla #13 kidgorilla A year ago
    @yuberus But in my heart, Third Strike will live foooorrrreeeeeveeeerrr
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  • Avatar for Kuni-Nino #14 Kuni-Nino A year ago
    Great article. I love fighting games and I love EVO. This was awesome to read and I'm glad we got Daigo commenting on stuff. The living legend himself.
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  • Avatar for VotesForCows #15 VotesForCows A year ago
    @tigergt33 Yeah, I'm going to check out some of the King of Fighters and Blaz Blue rounds in YouTube. Hard to watch it live on UK time!
    I felt bad for Punk in the SFV final - he's just a kid really, its a huge situation to deal with. Hope he comes back stronger, but Tokido is definitely a deserving champion.
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  • Avatar for PlatypusPlatoon #16 PlatypusPlatoon A year ago
    I loved this article! Long-form features like this are why USgamer is still my favourite destination to read about all things video games. I love the research and attention to detail you put into this piece. I know we can't expect articles like this every day, but man are they worth it when they arrive!
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