The SNES Classic Pre-Order Debacle is a Bad Look for Nintendo

The SNES Classic Pre-Order Debacle is a Bad Look for Nintendo

Nobody is happy about the SNES pre-orders and frankly I don't blame them.

You would think Nintendo would have learned its lesson for how to handle its stock of SNES Classic consoles after the NES Classic debacle. Unfortunately, today various marketplaces like Amazon, Best Buy, GameStop, and others all put up pre-orders for the SNES Classic-seemingly at random, and sometimes even under misleading circumstances. Regardless of whether you managed to get an SNES Classic or not, it seems as though Nintendo hasn't changed much about how it handles its massively popular little consoles, and with a previously messy launch of the NES Classic, it means that Nintendo either learned nothing, or is doing this on purpose.

And fans are justifiably upset.

Across Reddit and social media, customers are venting that this is the exact same situation that happened with the NES Classic—an equally disheartening experience.

By now, Nintendo has no right to feign ignorance over how popular its products end up being. It happened with the Wii, it happened with amiibos, it happened with the Nintendo Switch, and it happened again with the SNES Classic. And while there are worse problems to have than missing out on a product launch for a sub-$100 game console, the fact that Nintendo is creating a climate where consumers are engaging in an unfair game, rather than holding the company accountable is frankly disturbing.

One comment chain on Reddit even re-wrote the lyrics to Simon and Garfunkel's depressing "Sound of Silence" to capture how they feel about the SNES Pre-Orders. This is not healthy, and the onus is on Nintendo for fostering this kind of disappointment in a community.

Hello darkSNES classic my old friend

Unfortunately, the mad race for the SNES Classic is creating a retail situation that's far more hostile than a typical holiday shopping spree. Retailers like ThinkGeek are offering SNES Classic bundles with inflated prices (ThinkGeek justifies the price with the inclusion of unnecessary accessories). If you really wanted, you could probably find a SNES Classic reseller offering consoles at similar prices without the extra baggage cluttering your home.

ThinkGeek Bundles

The SNES Classic shopping experience isn't pleasant. And while there are customers celebrating getting an SNES Classic console, there is an actual sense of misery and dejection surrounding the pre-order situation. One of the big hooks about the original NES Classic release was so that younger generations could experience classic gaming moments that their parents enjoyed, but as it stands the SNES/NES Classic marketplace only fosters a cutthroat competition where either the most hardcore customers—or lucky few—can find a SNES Classic.

It's hard to defend this situation. Regardless of whatever market forces are at play here, the discontent is palpable everywhere. It's hard to defend the management of this situation and Nintendo should frankly rethink its priorities if and when the company does this again with another product release.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. See our terms & conditions.

Matt Kim

News Editor

Matt Kim is a former freelance writer who's covered video games and digital media. He likes video games as spectacle and is easily distracted by bright lights or clever bits of dialogue. He also once wrote about personal finance, but that's neither here nor there.

Read this next

Nintendo Switch's North American Sales Have Surpassed the Wii U's Global Lifetime Sales

The Switch has solidly outsold its console predecessor.

Obsidian Developer Says Studio Can Focus on Games, Not Pitches, After Microsoft Buyout

Designer Brian Hines says Microsoft wants Obsidian to keep doing what's been working.

Luigi's Mansion 3 References One of the Best Horror Films of All Time

Crazy things can happen when your back is turned.

Call of Duty: Modern Warfare is Distancing Itself From Supply Drops and Loot Boxes

The Modern Warfare devs are ensuring you won't have to buy any weapons or attachments.

Apex Legends' New Shadowfall Mode Has Players Calling Truces and Cooperating in Unusual Ways

Players are crowdsourcing vital map information and unofficially teaming up in-game.

Fallout 76 Getting Private Servers Next Week, But They'll Cost You

Also, the addition of NPC's in 76's Wastelanders update has been delayed to next year.

More Articles

What's The Scariest Video Game Setting?

COMMUNITY QUESTION | To continue with Halloween tradition, let's talk about the creepiest environments in games.

What's Your Favorite Horror Game?

COMMUNITY QUESTION | 'Tis the season to be frightened.

WoW Classic "Bug" List Has Fans Fighting With Blizzard and Their Memories

Blizzard's "Not a Bug" list is oddly contentious within the community.

What Gaming Experience Has Positively Impacted Your Mental Health?

COMMUNITY QUESTION | Let's share a little positivity heading into the weekend.

More on SNES

The Blood God Recommends: Dragon Quest 3 for the Switch

A 30-year-old RPG that's aged to near-perfection.

Zelda A Link to the Past: How to Get the Book of Mudora

You’ll need the Book of Mudora to get into the Desert Palace. Here’s where to find it.

Street Fighter 2's Creator on Why Blocking Was Once a Controversial Issue

A creator and a pro sit down to talk blocking in fighting games.

The 16-bit Console Wars Return on Axe of the Blood God

The Blood God drops listeners in a time warp back to 1994.

What's Your Favorite SNES Game?

COMMUNITY QUESTION | With Nintendo Switch Online boosting its library, tell us about your favorite SNES game.

These Rare Games Make SNES on Nintendo Switch Online Worth Paying Attention To

Race 'em, fly 'em, stack 'em: Nintendo Switch Online's SNES library is off to a good start.