The SNES Classic Pre-Order Debacle is a Bad Look for Nintendo

The SNES Classic Pre-Order Debacle is a Bad Look for Nintendo

Nobody is happy about the SNES pre-orders and frankly I don't blame them.

You would think Nintendo would have learned its lesson for how to handle its stock of SNES Classic consoles after the NES Classic debacle. Unfortunately, today various marketplaces like Amazon, Best Buy, GameStop, and others all put up pre-orders for the SNES Classic-seemingly at random, and sometimes even under misleading circumstances. Regardless of whether you managed to get an SNES Classic or not, it seems as though Nintendo hasn't changed much about how it handles its massively popular little consoles, and with a previously messy launch of the NES Classic, it means that Nintendo either learned nothing, or is doing this on purpose.

And fans are justifiably upset.

Across Reddit and social media, customers are venting that this is the exact same situation that happened with the NES Classic—an equally disheartening experience.

By now, Nintendo has no right to feign ignorance over how popular its products end up being. It happened with the Wii, it happened with amiibos, it happened with the Nintendo Switch, and it happened again with the SNES Classic. And while there are worse problems to have than missing out on a product launch for a sub-$100 game console, the fact that Nintendo is creating a climate where consumers are engaging in an unfair game, rather than holding the company accountable is frankly disturbing.

One comment chain on Reddit even re-wrote the lyrics to Simon and Garfunkel's depressing "Sound of Silence" to capture how they feel about the SNES Pre-Orders. This is not healthy, and the onus is on Nintendo for fostering this kind of disappointment in a community.

Hello darkSNES classic my old friend

Unfortunately, the mad race for the SNES Classic is creating a retail situation that's far more hostile than a typical holiday shopping spree. Retailers like ThinkGeek are offering SNES Classic bundles with inflated prices (ThinkGeek justifies the price with the inclusion of unnecessary accessories). If you really wanted, you could probably find a SNES Classic reseller offering consoles at similar prices without the extra baggage cluttering your home.

ThinkGeek Bundles

The SNES Classic shopping experience isn't pleasant. And while there are customers celebrating getting an SNES Classic console, there is an actual sense of misery and dejection surrounding the pre-order situation. One of the big hooks about the original NES Classic release was so that younger generations could experience classic gaming moments that their parents enjoyed, but as it stands the SNES/NES Classic marketplace only fosters a cutthroat competition where either the most hardcore customers—or lucky few—can find a SNES Classic.

It's hard to defend this situation. Regardless of whatever market forces are at play here, the discontent is palpable everywhere. It's hard to defend the management of this situation and Nintendo should frankly rethink its priorities if and when the company does this again with another product release.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. See our terms & conditions.

Matt Kim

News Editor

Matt Kim is a former freelance writer who's covered video games and digital media. He likes video games as spectacle and is easily distracted by bright lights or clever bits of dialogue. He also once wrote about personal finance, but that's neither here nor there.

Related articles

Is Sony Making the Right Call by Skipping E3 2020?

COMMUNITY QUESTION | What do you think about PlayStation 5 skipping E3 2020? We want to hear your opinion.

Which Pokemon Do You Want to See Make It Back Into the Galar Region's Pokedex?

COMMUNITY QUESTION | Expansions are headed to Pokemon Sword and Shield, so we're dreaming up who we want to make a grand return.

What Game Did You Play Over the Holidays?

COMMUNITY QUESTION | We're back from our break with tales from our backlog.

PlayStation 5's Controller Might Have Rear Paddles, and That's Incredibly Exciting

In time, you will join me in the sun. Paddles will help you accomplish wonders.

You may also like

Half-Life is Breaking Its Record for Concurrent Players on Steam More Than 20 Years After Release

Valve's 1998 classic is enjoying a temporary popularity boost.

Disco Elysium's Latest Update Has a Brand New Feature: Getting Screwed by Big Pharma

USG's 2019 Game of the Year also just got ultra-widescreen support.

Garden Story is an Adorable Sim That Combines Zelda and Talking Grapes

It's a cozy game about building communities.