Ubisoft Will No Longer Make Toys for Starlink: Battle for Atlas

Ubisoft Will No Longer Make Toys for Starlink: Battle for Atlas

These toys won't come to life.

Ubisoft dipped into the toys-to-life genre last year with Starlink: Battle for Atlas. Unfortunately, the physical component of Starlink didn't seem to have panned out, as Ubisoft announced it will no longer be shipping physical toys for the game.

Toys-to-life games are hybrid games that combine physical toys with digital games. Players can purchase real toys and transfer their data into a game, purchasing expansions in the form of physical toy sets. Think Nintendo amiibo, but more in-depth.

In a blog post talking about Starlink's future updates, Ubisoft announced that while there will be new spaceships, weapons, and pilots, they will be digital only. The toy aspect of Starlink has been phased out.

"Despite the immense and continuous support from our players, the sales for Starlink: Battle for Atlas fell below expectations. Consequently, we recently made the decision to not release any additional physical toys for the Spring update and in the future."

Starlink is just the latest toys-to-life game to hit rocky times. Prior to this, Disney tried its hand at the toys-to-life genre with Disney Infinity. But Infinity and its developer was shut down after two games and hundreds of toys.

In Starlink, players can attach special mounts to their controllers and swap in any combination of pilot, ship, and customizable ship parts. That same combination of toys will then manifest in the digital world of Starlink. At launch, a base set of toys that included a pilot, ship, and weapon cost $25. A whole set could cost as much as $280, but a digital-only version that includes all the ships and pilots was also available for $80.

You can still play Starlink: Battle for Atlas as a digital-only game. The Switch version is even secretly a great Star Fox game. So if you're interested in space flight combat, Starlink itself isn't going anywhere. Just the toys.

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Matt Kim

News Editor

Matt Kim is a former freelance writer who's covered video games and digital media. He likes video games as spectacle and is easily distracted by bright lights or clever bits of dialogue. He also once wrote about personal finance, but that's neither here nor there.

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