Ubisoft Will No Longer Make Toys for Starlink: Battle for Atlas

Ubisoft Will No Longer Make Toys for Starlink: Battle for Atlas

These toys won't come to life.

Ubisoft dipped into the toys-to-life genre last year with Starlink: Battle for Atlas. Unfortunately, the physical component of Starlink didn't seem to have panned out, as Ubisoft announced it will no longer be shipping physical toys for the game.

Toys-to-life games are hybrid games that combine physical toys with digital games. Players can purchase real toys and transfer their data into a game, purchasing expansions in the form of physical toy sets. Think Nintendo amiibo, but more in-depth.

In a blog post talking about Starlink's future updates, Ubisoft announced that while there will be new spaceships, weapons, and pilots, they will be digital only. The toy aspect of Starlink has been phased out.

"Despite the immense and continuous support from our players, the sales for Starlink: Battle for Atlas fell below expectations. Consequently, we recently made the decision to not release any additional physical toys for the Spring update and in the future."

Starlink is just the latest toys-to-life game to hit rocky times. Prior to this, Disney tried its hand at the toys-to-life genre with Disney Infinity. But Infinity and its developer was shut down after two games and hundreds of toys.

In Starlink, players can attach special mounts to their controllers and swap in any combination of pilot, ship, and customizable ship parts. That same combination of toys will then manifest in the digital world of Starlink. At launch, a base set of toys that included a pilot, ship, and weapon cost $25. A whole set could cost as much as $280, but a digital-only version that includes all the ships and pilots was also available for $80.

You can still play Starlink: Battle for Atlas as a digital-only game. The Switch version is even secretly a great Star Fox game. So if you're interested in space flight combat, Starlink itself isn't going anywhere. Just the toys.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. See our terms & conditions.

Matt Kim

News Editor

Matt Kim is a former freelance writer who's covered video games and digital media. He likes video games as spectacle and is easily distracted by bright lights or clever bits of dialogue. He also once wrote about personal finance, but that's neither here nor there.

Read this next

"We Have a Saying: At Ubisoft You Always Have a Second Chance"

THIS WEEK IN BUSINESS | What lesson should we take from the shooter-looter's dysfunctional creation, how does Ubisoft deal with failure, and why are used games suffering?

Blizzard's Very Bad October Just Keeps Getting Worse

THIS WEEK IN BUSINESS | Blizzard's ban on Hearthstone player Blitzchung catches the ire of Republicans and Democrats alike.

Baldur's Gate's Complex Interface Translates Surprisingly Well to Switch

Beamdog's Infinity Engine collections find great ways to bring those games to consoles.

Return of the Obra Dinn's Creator Reminisces on Getting Its Iconic Style Just Right

"After working on non-graphical stuff for so long, I took a moment to reflect on what I had with the visuals. It wasn’t great."

More News

Return of the Obra Dinn's Creator Reminisces on Getting Its Iconic Style Just Right

"After working on non-graphical stuff for so long, I took a moment to reflect on what I had with the visuals. It wasn’t great."

AOC, Rubio, and Other Legislators Pen Letter to Activision Blizzard CEO Over Hearthstone Player's Suspension

A bipartisan letter from U.S. lawmakers urges Blizzard to correct course.

Control's New PC Patch Forces You to Launch Through the Epic Games Store [Update: It's Being Fixed]

An Epic representative tells USG that DRM and store authentication decisions are up to developers and publishers.

More on PC

Blizzard's Very Bad October Just Keeps Getting Worse

THIS WEEK IN BUSINESS | Blizzard's ban on Hearthstone player Blitzchung catches the ire of Republicans and Democrats alike.

Return of the Obra Dinn's Creator Reminisces on Getting Its Iconic Style Just Right

"After working on non-graphical stuff for so long, I took a moment to reflect on what I had with the visuals. It wasn’t great."

AOC, Rubio, and Other Legislators Pen Letter to Activision Blizzard CEO Over Hearthstone Player's Suspension

A bipartisan letter from U.S. lawmakers urges Blizzard to correct course.

How a Rookie Speedrunner Revitalized Dragon Age: Inquisition by Beating It in Under 30 Minutes

One discovery changed the run entirely, and revitalized the scene along with it.

Control's New PC Patch Forces You to Launch Through the Epic Games Store [Update: It's Being Fixed]

An Epic representative tells USG that DRM and store authentication decisions are up to developers and publishers.

7 Horror Games That'll Scare You Without Breaking the Bank This Halloween

You won't find anything in the $40 to $60 range on this Halloween horror list.

Microsoft Claims Xbox Game Pass Subscribers Play More Games and More Genres

The average Game Pass user is apparently playing—and buying—more games than they used to.

More Action Games

Control's New PC Patch Forces You to Launch Through the Epic Games Store [Update: It's Being Fixed]

An Epic representative tells USG that DRM and store authentication decisions are up to developers and publishers.

Microsoft Claims Xbox Game Pass Subscribers Play More Games and More Genres

The average Game Pass user is apparently playing—and buying—more games than they used to.