If you're a YouTuber who regularly streams Nintendo content live as part of Nintendo's Creators Program, the rules just changed that could affect the way you earn money from Nintendo videos on YouTube. At least as far as live streams are concerned.
A screenshot of an email sent out by the Nintendo Creators Program began circulating late Thursday night that outlined some changes coming to Nintendo's video partnership program, mainly in regards to how live streams work. Or in this case no longer work since Nintendo has decided to ban them altogether if you're part of the Creators Program. USGamer was able to independently verify the email, but the official Creators Program guidelines are already changed on the official website to reflect the new rules.
Under the new guidelines live streaming from accounts registered with the Nintendo Creators Program get the axe.
Nintendo writes, "Live streaming on YouTube falls outside the scope of the nintendo Creators Program. This means that you cannot broadcast content on YouTube Live from the account you have registered to the Nintendo Creators Program."
The Nintendo Creators Program is a service where content creators on YouTube can work with Nintendo to share the profits monetized through posting videos of Nintendo games. Basically, Nintendo will take the ad revenue from YouTube for video featuring its games, and share that revenue with the video creator.
The Creators Program Registration Rules page expands on the email by giving video creators alternative options if they choose to live stream Nintendo games. "First, you can broadcast content on YouTube Live from a channel that is not registered to the Nintendo Creators Program," says the new guidelines. "Or, you can cancel your channel's registration to the Nintendo Creators Program and instead, register your videos containing Nintendo's IP to the program separately. Videos which have been registered through your channel would need to be reregistered individually."
As it stands videos featuring Nintendo games that aren't registered with the Creators Program would leave the original video creator without any of the ad revenue generated from the video, so there's not a lot of monetary value in live streaming a Nintendo game from a channel unaffiliated with the Creators Program.
Secondly, as some commenters point out, video creators can independently submit live stream videos to Nintendo for review. However, this comes at a cost.
According to the guidelines if you submit individual videos for Nintendo to review while outside the Creators Program, your share of the ad revenue would only be 60 percent. If you register your whole channel (which you can't do if you decide to live stream Nintendo games) then you can make 70 percent of the ad revenue. So creators will be losing out on 10 percent of the revenue if they decide they need to live stream Nintendo videos and forego joining Nintendo's Creators Program.
A video creator who asked to remain anonymous explained it to USGamer in the following terms: "I think that streaming right now is the most viable for an online creator. That the [Nintendo Creators Program] throws it away is sort of silly. They already have guidelines partners should follow closely, just like any other [multi-channel network]."
This is a developing story and we will update it as more information becomes available.
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