Video Creators Under Nintendo Creators Program Can No Longer Live Stream Nintendo Games

Yes, this change affects how creators make money from Nintendo videos now.

News by Matt Kim, .

If you're a YouTuber who regularly streams Nintendo content live as part of Nintendo's Creators Program, the rules just changed that could affect the way you earn money from Nintendo videos on YouTube. At least as far as live streams are concerned.

A screenshot of an email sent out by the Nintendo Creators Program began circulating late Thursday night that outlined some changes coming to Nintendo's video partnership program, mainly in regards to how live streams work. Or in this case no longer work since Nintendo has decided to ban them altogether if you're part of the Creators Program. USGamer was able to independently verify the email, but the official Creators Program guidelines are already changed on the official website to reflect the new rules.

How Ninteno Creators Program works.

Under the new guidelines live streaming from accounts registered with the Nintendo Creators Program get the axe.

Nintendo writes, "Live streaming on YouTube falls outside the scope of the nintendo Creators Program. This means that you cannot broadcast content on YouTube Live from the account you have registered to the Nintendo Creators Program."

The Nintendo Creators Program is a service where content creators on YouTube can work with Nintendo to share the profits monetized through posting videos of Nintendo games. Basically, Nintendo will take the ad revenue from YouTube for video featuring its games, and share that revenue with the video creator.

The Creators Program Registration Rules page expands on the email by giving video creators alternative options if they choose to live stream Nintendo games. "First, you can broadcast content on YouTube Live from a channel that is not registered to the Nintendo Creators Program," says the new guidelines. "Or, you can cancel your channel's registration to the Nintendo Creators Program and instead, register your videos containing Nintendo's IP to the program separately. Videos which have been registered through your channel would need to be reregistered individually."

The new live stream guidelines email.

As it stands videos featuring Nintendo games that aren't registered with the Creators Program would leave the original video creator without any of the ad revenue generated from the video, so there's not a lot of monetary value in live streaming a Nintendo game from a channel unaffiliated with the Creators Program.

Secondly, as some commenters point out, video creators can independently submit live stream videos to Nintendo for review. However, this comes at a cost.

According to the guidelines if you submit individual videos for Nintendo to review while outside the Creators Program, your share of the ad revenue would only be 60 percent. If you register your whole channel (which you can't do if you decide to live stream Nintendo games) then you can make 70 percent of the ad revenue. So creators will be losing out on 10 percent of the revenue if they decide they need to live stream Nintendo videos and forego joining Nintendo's Creators Program.

A video creator who asked to remain anonymous explained it to USGamer in the following terms: "I think that streaming right now is the most viable for an online creator. That the [Nintendo Creators Program] throws it away is sort of silly. They already have guidelines partners should follow closely, just like any other [multi-channel network]."

This is a developing story and we will update it as more information becomes available.

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Comments 9

  • Avatar for Toelkki #1 Toelkki 9 months ago
    I'm all too tempted to wonder if this has something to do with how PDP said the n-word on a livestream. It was originally a livestream, wasn't it?
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  • Avatar for acrowatz #2 acrowatz 9 months ago
    The YouTube specificity... couldn't the streamers just post them to twitch, and later put on YouTube when they are no longer live?
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  • Avatar for Wellman2nd #3 Wellman2nd 9 months ago
    @Toelkki Was thinking the same thing, Live streaming has no real downside compared to other videos besides no filter when dealing with immature streamers.
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  • Avatar for CK20XX #4 CK20XX 9 months ago
    Well, it's nigh impossible to get meaningful ad revenue on YouTube now, which is why there's been something of an exodus to Twitch. But if you aren't allowed to livestream either, then what's the point of the Nintendo Creator's Program? How does it help creators?
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  • Avatar for nimzy #5 nimzy 9 months ago
    Good thing nobody uses Youtube for live-streaming Nintendo games, or this might have had an impact on somebody.Edited September 2017 by nimzy
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  • Avatar for UnskippableCutscene #6 UnskippableCutscene 9 months ago
    @CK20XX Yeah, this is what I was going to post. It's already made difficult to see any benefit to non-live content not because of Nintendo, but because of YouTube's arbitrary bot-driven "advertise appropriate" filter that apparently is heavily tuned to avoid anything violent or related to war footage, which trips up a lot of game videos since it apparently can't tell the difference between Assassin's Creed and a real political assassination.

    The pervasive themes of violent, war-like settings in video games is killing their ability to be monetized online. Ironically this means that Nintendo COULD be in a stronger position due to their lack of such things, but instead let's do this and possibly anger the Smash community.
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  • Avatar for jmsebastian #7 jmsebastian 9 months ago
    @Toelkki I would not be surprised in the least. And rather than deal with an individual, Nintendo just figures it's easier to apply a blanket "solution" rather than deal with real problems.

    YouTube has worked hand in hand with companies like Nintendo, and more seriously, their advertisers, to make life as difficult as possible for anybody who puts videos online. It's all out of fear that the multimedia cartels will sue them out of existence. Their relationship with Nintendo is probably the most extreme that I'm aware of. I don't know of any other video game company that punishes video makers so aggressively.

    Certainly makes me less inclined to watch YouTube or buy products from Nintendo anymore. Kind of regretting buying Samus Returns now instead of just streaming AM2R or something.
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  • Avatar for microcenter #8 microcenter 9 months ago
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  • Avatar for microcenter #9 microcenter 9 months ago