Blizzard Entertainment has announced that players can use their stockpiled gold from World of Warcraft to pick up items and characters in other Battle.net games, including Overwatch, Hearthstone, or Heroes of the Storm. The new system is an expansion of the existing WoW Token, which allows WoW players to use gold to buy tokens to redeem for game time, or buy tokens with real money to convert into in-game gold.
Now players can convert WoW Tokens into Battle.net Balance. That balance can then be used across Blizzard's entire digital platform. When you redeem a WoW token you get two options now: either 30 days of game time in WoW or $15 in Battle.net Balance.
The move allows Blizzard to continue to consolidate the strong shared economy it has between all of its games. Play in World of Warcraft, then take the fruits of your labor over to Overwatch to buy loot boxes or Hearthstone to buy card packs. Either way, Blizzard has your money and there's little way to move it out of the company's ecosystem.
"Funds added to Battle.net Balance are not refundable, and cannot be converted into cash. Battle.net Balance can only be used to buy designated Blizzard Entertainment products and services," says Blizzard. "Battle.net Balance is non-transferable. However, the Battle.net Shop allows you to purchase some items (such as digital games and World of Warcraft game time) as gifts you can share with others."
Users without an Authenticator will be limited in their available Battle.net Balance.