Xbox Quietly Ditches 20/20 Branding Ahead of Future Reveals

Xbox Quietly Ditches 20/20 Branding Ahead of Future Reveals

No dedicated monthly shows.

The next generation of consoles is approaching, with a steady cadence of announcements leading up to this holiday season. Today, some eagle-eyed users noticed a quiet change to the way one company is rolling out its future news.

As noticed on ResetEra, Xbox has published an editor's note on an old Xbox blog post about its forthcoming announcements. Rather than monthly video announcements, Microsoft will be utilizing a few different venues for news.

"After reassessing our programming for the rest of the year, we've decided to stop using the 'Xbox 20/20' phrasing as it implied that we would be releasing information in one way only, through a dedicated monthly show," reads the blog post. Future news about upcoming Xbox developments, including Halo Infinite and Xbox Game Pass, will come through dedicated shows, as well as YouTube videos, partnering with other companies, or through the Xbox Wire.

Xbox has hosted a few showcases and other announcements over the last few months, including a July showcase and new editions of Inside Xbox. The monthly updates have been a point of confusion in the past, so it seems like this quiet update is aiming to help clarify how Xbox news will be arriving in the future.

Considering there are still a few things left to be announced, especially a price for the upcoming Xbox Series X, you can likely expect to see more of these different formats in the future. There are also rumors of another Xbox model still circulating. While it may not come via a big showcase stream every time, there is definitely more Xbox news still expected between now and the Series X launch this holiday season.

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Eric Van Allen

News Editor

Eric is a writer and Texan. He's a former contributor to sites including Compete, Polygon, Waypoint, and the Washington Post. He loves competitive games, live music, and travel.

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