Microsoft has had a July event in the books for some time, but today, we've finally got a date. Xbox confirmed today that July 23 would be the day it showcases more games coming to the next generation of Xbox.
On July 23, Xbox will start streaming at 9 a.m. PT / noon E.T., with a Summer Game Fest pre-show airing one hour prior starting at 8 a.m. PT hosted by Geoff Keighley. According to the graphic on the announcement tweet, it'll be airing on various channels, including Twitch, YouTube, and Facebook.
Announced earlier this year, the July showcase is a notable one for Xbox. In an Xbox blog post at the time, the July showcase was set to spotlight Xbox's first-party offerings through its various Xbox Game Studios. Halo Infinite is the first game to come to mind, but several others like Senua's Saga: Hellblade 2 could make an appearance.
The showcase will also fall right in the middle of Xbox's other announced July event, a number of demos available in partnership with Summer Game Fest. Running from July 21 through 27, Xbox will have over 60 demos of upcoming games to preview for console players, similar to the Steam Festivals.
June may have been a quiet month for Xbox, but it's looking like Microsoft is spinning up for a big week in the middle of July. Between this showcase and other streams like the upcoming Ubisoft Forward this weekend, it looks like the summer still has plenty of game announcements left to make.