Microsoft has announced that the original Xbox One will now be sold at a new price point: $249. The new price covers all 500 GB models of the Xbox One, including the Gears of War: Ultimate Edition, Quantum Break, and Name your Game bundles.
The move follows the Xbox One dropping down to $299 ahead of E3 2016. The new price for the 500GB Xbox One is already live on Amazon and Best Buy, and will likely be available at other retailers soon. The 1TB model of the Xbox One has likewise dropped $50, landing at $299.
The Xbox One will cost $249 while supplies last, suggesting that this sale price is mostly to clear out the existing inventory of 500GB models. The company has announced the Xbox One S for release on August 2. This new model is much smaller and features 4K video support, coming in at $299 for the 500GB version. Instead of having both models out there at the same price, Microsoft has a chance to clear those older models and increase the Xbox One's smaller userbase.
The Xbox One is far behind its competition this generation. The PlayStation 4 has sold over 40 million systems since launch, as of March 31, 2016. The last time Microsoft released sales number for the Xbox One was in late 2014 and the count stood at 10 million units.
Rough numbers from EA CFO Blake Jorgensen put the Xbox One at 19 million units sold in January. At the time, Jorgensen stated that an estimated 55 million current-generation consoles were sold. Sony's hard count of 35.9 million units meant we could make an educated guess as to Xbox One sales.
That puts the Xbox One far behind, with the PS4 selling more than twice as much, and its unlikely that gap has been closed since. Microsoft is hoping the Xbox One S keeps it competitive while the upgraded Xbox One, code-named Project Scorpio, is being worked on. The latter system isn't expected until Holiday 2017.