Xbox's Phil Spencer Says Amazon and Google Are Its Main Competitors, Not Sony or Nintendo

Xbox's Phil Spencer Says Amazon and Google Are Its Main Competitors, Not Sony or Nintendo

In a cloud-based future, Microsoft doesn't seem worried about other consoles.

The next generation is looming overhead, yet Xbox head Phil Spencer doesn't seem worried about the direct opposition. When it comes to Microsoft's competition, Spencer says it will be Amazon and Google, not Sony or Nintendo; in fact, Microsoft is fairly open to working with its usual console rivals.

Speaking to Protocol, Spencer identifies cloud infrastructure as a key point that Microsoft has over Sony and Nintendo. Microsoft has the Azure platform, which can enhance its xCloud streaming service, putting it up against things like Amazon Web Services rather than a new PlayStation.

"When you talk about Nintendo and Sony, we have a ton of respect for them, but we see Amazon and Google as the main competitors going forward," Spencer told Protocol. "That's not to disrespect Nintendo and Sony, but the traditional gaming companies are somewhat out of position. I guess they could try to re-create Azure, but we've invested tens of billions of dollars in cloud over the years."

In fact, Spencer says that Microsoft is willing to work with Sony and Nintendo on things like crossplay, allowing players to pick which console they want to play on. "I don't want to be in a fight over format wars with those guys while Amazon and Google are focusing on how to get gaming to 7 billion people around the world," Spencer says. "Ultimately, that's the goal."

While Amazon continues to build up AWS, Google's efforts so far with Stadia haven't been going well. Other companies, like Nvidia, are starting to roll out their own take on cloud gaming as well though, so as the next generation looms, it looks like Microsoft will have some competition for xCloud. With its own Xbox Series X and a new PlayStation both due out this year, the cloud could be an X-factor.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. See our terms & conditions.

Eric Van Allen

News Editor

Eric is a writer and Texan. He's a former contributor to sites including Compete, Polygon, Waypoint, and the Washington Post. He loves competitive games, live music, and travel.

Related articles

Netflix Is Working on a Live-Action Assassin's Creed Series

Nothing is true, everything is permitted.

Both Madden NFL 21 and FIFA 21 Hit Next-Gen This December

Next-gen sports will arrive a little after launch.

Grounded's Next Update Adds an Intimidating Koi Fish to the Pond

Also, underwater spiders. Spiders that can swim. Water spiders.

Obsidian's Grounded Will Be "Next-Gen Ready" For Xbox Series X and S

The tiny odyssey will be ready for the big new consoles.

You may also like

Starting Screen | Starting Screen | Facebook Just Can't Resist Meddling With Oculus

If Facebook wants to become a serious gaming fixture, the least it could do is not squander its VR credibility.

The Top 25 PlayStation 2 Games of All Time

Celebrating 20 years with 25 of the PS2's best games.

Sony Delays PS5 Launch Title Destruction AllStars to February

On top of the delay, it'll also be launching as a free title through PlayStation Plus.